도시소비자에 있어 원예활동 프로그램에 관한 인식 및 만족도 (Perception and Satisfaction of Urban Customer in Horticultural Activity Program)

서지정보

· 발행기관 : 인간식물환경학회
· 수록지 정보 : 인간식물환경학회지 / 13권 / 1호 / 7 ~ 15페이지
· 저자명 : 서정근, 이상미, 장석수, 김혜지

초록

This study was conducted to investigate perception and satisfaction of participants in horticultural activity program for urban consumer, to utilize for correction and supplementation of urban consumer horticultural activity program in the future. It was conducted from 17th of March, 2009 to 24th of June, 2009, for total 12 weeks, 24 sessions with 90 participants at conference room, experience room for horticultural therapy, and greenhouse of Cheongju agriculture technology center, Chungbuk, South Korea. General perception about this program was found that 41.7% of motive of participation was 'because of interest about program itself', 76.1% of method used for acquiring information was 'introduction from others'. The essential consideration for program participation was that 'content and method of program' was the most, the most satisfactory activity was 27.4% of terrarium, the most unsatisfactory activity was 6.8% of activities related to press flower. Overall satisfaction level was 47.8% for 'very good', 37.7% for 'good'. Overall satisfaction level included 19 questions, namely distance and location, tuition, period, day of the week, time to start, time for activity, the number of person, the number of staff, lecturer, attitude of participants, facility and atmosphere, materials and tool, faithfulness of staff, quality of education, increase level of social interaction, increase level of leisure time, increase level of professional knowledge and skill, excitement, increase level of purchase for horticultural production in local area, overall satisfaction level.

영어초록

This study was conducted to investigate perception and satisfaction of participants in horticultural activity program for urban consumer, to utilize for correction and supplementation of urban consumer horticultural activity program in the future. It was conducted from 17th of March, 2009 to 24th of June, 2009, for total 12 weeks, 24 sessions with 90 participants at conference room, experience room for horticultural therapy, and greenhouse of Cheongju agriculture technology center, Chungbuk, South Korea. General perception about this program was found that 41.7% of motive of participation was 'because of interest about program itself', 76.1% of method used for acquiring information was 'introduction from others'. The essential consideration for program participation was that 'content and method of program' was the most, the most satisfactory activity was 27.4% of terrarium, the most unsatisfactory activity was 6.8% of activities related to press flower. Overall satisfaction level was 47.8% for 'very good', 37.7% for 'good'. Overall satisfaction level included 19 questions, namely distance and location, tuition, period, day of the week, time to start, time for activity, the number of person, the number of staff, lecturer, attitude of participants, facility and atmosphere, materials and tool, faithfulness of staff, quality of education, increase level of social interaction, increase level of leisure time, increase level of professional knowledge and skill, excitement, increase level of purchase for horticultural production in local area, overall satisfaction level.

참고자료

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