The Effect of Aromatherapy Efficacy Awareness on Aromatherapy Continuous Usage Intention : Focusing on the Mediating Effect of Aromatherapy Satisfaction

서지정보

· 발행기관 : 한국미용예술경영학회
· 수록지 정보 : 미용예술경영연구 / 15권 / 1호 / 135 ~ 150페이지
· 저자명 : 최은주

초록

This study empirically analyzes the effect of the aromatherapy efficacy awareness on the aromatherapy continuous usage intention and the aromatherapy satisfaction, and specifically verifies the mediating effect of aromatherapy satisfaction in the relationship between aromatherapy efficacy awareness and aromatherapy continuous usage intention. It was intended to provide research data in the field of aromatherapy service. This study was conducted from November 1, 2020 to November 13, 2020, and an online self-reported questionnaire was conducted for men and women in their 20s to 50s with experience in using aromatherapy. 272 people responded to the questionnaire, and 270 copies were used as final analysis data, excluding two unscrupulous responses, and the data of the study were analyzed using frequency analysis, factor analysis, reliability analysis, correlation analysis, and SPSS Process Macro. As a result of the correlation analysis, the intention of continued use of aromatherapy showed a statistically significant positive (+) correlation with the perception of aromatherapy efficacy and satisfaction with aromatherapy. Aromatherapy efficacy perception and aromatherapy satisfaction also showed a significant positive correlation. As a result of the study, it was found that the indirect effect of the aromatherapy efficacy awareness through the aromatherapy satisfaction on the aromatherapy continuous usage intention, and it can be said that the aromatherapy satisfaction completely mediates the relationship between the aromatherapy efficacy awareness and aromatherapy continuous usage intention. Based on these results, there is a purpose to contribute to the development of the aroma industry by providing basic data for more people to enjoy and learn about aromatherapy.

참고자료

· 없음