Value Tokens and Translativity of Public Signs: A Case Study on Haeundae, Korea

서지정보

· 발행기관 : 국제비교한국학회
· 수록지 정보 : 비교한국학 Comparative Korean Studies / 22권 / 2호 / 287 ~ 338페이지
· 저자명 : 임동휘

초록

In quest for the illumination and elicitation of translation as a basically(trans-) semiotic meaning-making process/ activity (Petrilli 2003, Lim 2013)which can work at the heart of the realm(s) of the humanities and redefinethe public space as a multilayered translational text full of natural/ cultural translating practices, this paper primarily aims to rethink and further explorethe notion of translation and the features of the Korean-locality-specifictranslational phenomena by analyzing representative examples of the publicsigns in a value-rich glocal space in today’s Korea. For the case study to re-readand re-write ordinary public signs as the unique empirical evidence forexplicitly visible (cf. Venuti 1995; 1998) and purposefully empowered (cf. Tymoczko 2007) translation, this paper first proposes to approach translationin a transdisciplinary way that takes into account not only linguistics andtranslation studies but also cultural studies, translative semiotics, andgeosemiotics (cf. Peirce 1931-1958). From the point of departure seeking togo beyond the conventional concept of interlingual translation, it, then, makesa hypothetical assumption that, because the act of translating takes place ina value-laden conflict-related environment, the translations are actual tokensof value-driven and ideology-laden decision-making purposefully leaningtoward selective experimentalism and manipulative optimality. In the analysis,translatively salient examples―selected in Haeundae, Busan, Korea―areexamined and interpreted in a value-sensitive, translativity-oriented manner inorder to see if the consideration of (non-linguistic) factors like value, space,and translatorial competence would be necessary and even critical for a studyon the local public signs (as opposed to the value-free contrastive linguisticanalysis). Subsequently, from the value-sensitive and (geo-) semioticallytranslative examination focusing on the respective public signs’ (geo-) semioticproperties as the tokens of value-driven translations, it argues for theusefulness and significance of such a translatively centripetal (that is,translatorial-condition-specific: intrinsically purposeful and value-sensitive)scrutinization, especially, so as to secure an academic account that can not onlydescribe but also explain the transsemiotically subtle and complexmeaning-making practices (as multidimensional translation phenomena) in a contemporary Korean context adequately and successfully.
In conclusion, the transdisciplinary translative analysis of the value-ladenpublic signs in the glocal space of Haeundae in Korea gives rise to sometheoretically motivating implications, which include (a) the function of itspublic signs as the critical tokens of the locals’ glocalizing translating; (b) thesignificance of the translatorial competence of the natural translators inrespective local areas in today’s Korea; (c) the importance of the new,constructive direction of value-free linguistic investigations toward thealternative roles and potentials of the translative paradigm (with translativityand translatoriality in focus) in this glocalizing era; (d) the value of thetransdisciplinary collaboration in investigating the meaning-making activity,viz., Translational Turn in the Humanities, that is, Transhumanities.

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