디지털 퍼포먼스: 인공지능 시대 뉴미디어 플랫폼과 관객의 주체성 (Digital Performance: New Media Platforms and Audience Agency in the Era of Artificial Intelligence)

서지정보

· 발행기관 : 영미문학연구회
· 수록지 정보 : 안과밖:영미문학연구 / 57호 / 359 ~ 390페이지
· 저자명 : 김다산

초록

This paper examines the critical reception of digital immersive performance with a focus on its economic value, democratic potential, and audience agency. Recent developments in performance art have seen a rise in digital immersive experiences. Around the turn of the millennium, the rapid integration of computer technology into performance art ushered in a golden age of digital performance. Following an initial period of radical experimentation, digital performance experienced a resurgence during the COVID-19 pandemic but shifted emphasis from interaction to archival distribution. The reception of digital technology in performance has been ambivalent, largely due to the enduring dichotomy between liveness and digitality, and hybrid digital-immersive performances have been proposed to reconcile the virtuality and physicality of the experience while enhancing the liveness of the genre. Recent scholarly discussions on digital immersive performance highlight the challenges of securing funding and ensuring accessibility for audiences. At the same time, there are mixed responses regarding the autonomy of audience agency within immersive experiences and the social responsibilities of these experiences, which have increasingly become consumer goods in a capitalist society. Although digital immersive performances aim to democratize the creative process by involving audiences more actively, interactions are often limited to pre-designed elements, and audience agency remains constrained within a controlled framework. Moreover, the high costs associated with the technology restrict access to a select demographic. Whether audience agency will serve as a liberating force or merely as a marketing illusion remains debated. And yet, the emergence of generative AI in 2022 suggests that future digital immersive performances are likely to transform audience agency by enabling more direct involvement in the creative process.

영어초록

This paper examines the critical reception of digital immersive performance with a focus on its economic value, democratic potential, and audience agency. Recent developments in performance art have seen a rise in digital immersive experiences. Around the turn of the millennium, the rapid integration of computer technology into performance art ushered in a golden age of digital performance. Following an initial period of radical experimentation, digital performance experienced a resurgence during the COVID-19 pandemic but shifted emphasis from interaction to archival distribution. The reception of digital technology in performance has been ambivalent, largely due to the enduring dichotomy between liveness and digitality, and hybrid digital-immersive performances have been proposed to reconcile the virtuality and physicality of the experience while enhancing the liveness of the genre. Recent scholarly discussions on digital immersive performance highlight the challenges of securing funding and ensuring accessibility for audiences. At the same time, there are mixed responses regarding the autonomy of audience agency within immersive experiences and the social responsibilities of these experiences, which have increasingly become consumer goods in a capitalist society. Although digital immersive performances aim to democratize the creative process by involving audiences more actively, interactions are often limited to pre-designed elements, and audience agency remains constrained within a controlled framework. Moreover, the high costs associated with the technology restrict access to a select demographic. Whether audience agency will serve as a liberating force or merely as a marketing illusion remains debated. And yet, the emergence of generative AI in 2022 suggests that future digital immersive performances are likely to transform audience agency by enabling more direct involvement in the creative process.

참고자료

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