A Study on the Poster Design of the Love Reality Program : Focusing on the Love Reality Programs Aired on OTT Platforms in 2022

서지정보

· 발행기관 : 한국상품문화디자인학회
· 수록지 정보 : 상품문화디자인학연구 / 73호 / 57 ~ 73페이지
· 저자명 : 순판, 한석원

초록

Known as the spokesmen of variety show, posters are media through the composition of which the audience are able to know about the characters, items, and background of variety show, which consequently influences the emotional cognition over the content of programs at the deep level. This paper mainly studies the layout, font and colour design of theLoveRealityProgram in 2022, thus offering certain reference to the development and direction of the entire style for variety show in the cultural industry. Firstly, with the posters to be displayed and promoted as research objects, the layout is analysed based on the proportion occupied by photos and logos, followed by further analysis by dividing the visual elements of the fonts into styles, types, and effects of the fonts. Finally, the study on the emotion expressed by visual images is conducted through I.R.I colour space. With the aim of further understanding the influence imposed by the vision of love reality posters on the audience, both questionnaire survey and data analysis are conducted. It is shown by the research results that the largest proportion occupied by logo in layout design is 10%-19% and the largest proportion occupied by photos is 20%-29%. In font design, most are artisticbodyand figurative text; using I.R.I colour space, it is obtained through analysis that the styles of colours are mostly gorgeous and elegant types. Through the analysis on the background of posters for love variety shows, it is found that photosaccounts for a proportion of 81.8%, with the use of real-person images occupying the highest use frequency.

참고자료

· 없음