한⦁중 공적 사과문의 대조 분석적 연구 (An Analytical Study of Korean and Chinese Formal Apology Text)

서지정보

· 발행기관 : 한국화법학회
· 수록지 정보 : 화법연구 / 44호 / 1 ~ 30페이지
· 저자명 : 강우동

초록

본 연구는 한국과 중국 공인 사과문의 대조 분석이다. 미디어가 발전함에 따라 한국과 중국의 연예인뿐만 아니라 사회에서 큰 영향을 끼치는 운동선수, 아나운서, 사회자 등 공인들이 큰 관심을 받고 있다. 이들은 조그만 실수라도 많은 비판을 받기 때문에 잘못을 저지른 경우, 바로 사과문을 작성한다. 하지만 이러한 사과문의 경우, 대중의 수용도가 아주 다르게 나타난다. 또한 한국과 중국 사과문은 선호하는 구조와 전략이 다르기 때문에 본 연구는 한국과 중국 사과문의 구조와 사과 전략의 차이점을 분석할 것이다.

영어초록

This study aimed to analyze the structure and strategy of formal apology statement made by Korean and Chinese public figures. With the development of the media in recent years, Korean and Chinese entertainers have received a lot of attentions as public figures. If they commit a mistake, they offer a formal apology because they receive a lot of criticism over such incidents. However, these apologies are very different in their approaches. This study analyzed the differences in the structure and strategy between Korean and Chinese apologies. Since the culture of apology is different for the Koreans and Chinese, the structure and strategy of their apology messages are also different. The research found that, there are three types of apology structures. The Korean apology approach uses the “greetings – sender – body” structure more commonly than the “sender- body” and “body” structures. While the Chinese apology primarily uses the “body” structure. In the Korean apology, the “sender” details and the “body” are included, but in the Chinese apology, the “sender” information is not included. The Chinese apology also usually does not begin with “greetings” unlike the Korean apology. The most commonly used the Korean apology strategy is the one that includes a clear apology and admission of responsibility with a promise to prevent a recurrence of the incident. It also uses repetitive expressions or strong words to express emotions of remorse, and includes statements on remdial actions and solutions. In contrast, the Chinese apology typically uses a combination of the clear apology, clear admission of responsibility, explanation, and implications strategies along with a promise to prevent recurrence.

참고자료

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