Analyzing Distorted Oriental Images in Psy's Music Videos; Based on Orientalism and Culture Industry Theory

서지정보

· 발행기관 : 한국엔터테인먼트산업학회
· 수록지 정보 : 한국엔터테인먼트산업학회논문지 / 9권 / 1호 / 1 ~ 10페이지
· 저자명 : 김효경

초록

Korea's singer, Psy enjoyed a tremendous popularity throughout the world after making a big hit with 'Gangnam style'. Especially, His success in the western was a great honor and joy to Koreans because it was unprecedented and made us feel proud of him. However, after 'Gangnam style', His next songs, 'Gentlemen' and 'Hangover', were just appearing to be repetitions of 'Gangnam style' in various ways. This study is focusing repeated Images in Music Videos of 'Gangnam Style', 'Gentlemen' and 'Hangover'. We all agreed with that the important part of his success was funny images in his Music Videos which is representing Asian men. Nevertheless, they are not identical with typical Asian men, even it is opposition of it, Westerners are so enthusiastic about it. This study started to question about the way they look at Asian men and Which point of Psy's Images made them so exciting. Sight is the most crucial part to understand the world in western culture. Westerners are traditionally so used to understand something through the vision. As considering their culture, we can ask the reason of their enthusiasm on funny images in Psy's Music Videos and the reason that he is using it repeatedly. This study would like to prove the reason based on Orientalism and Culture Industry theory.

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