名古屋におけるコリアンタウンの言語景観 - 街の成り立ちと現状について -

서지정보

· 발행기관 : 한국일본어학회
· 수록지 정보 : 일본어학연구 / 82호 / 5 ~ 21페이지
· 저자명 : 甲賀真広, 磯野英治, 梁敬烈, 韓尚憲, 佐藤亜美, 柳承辰

초록

This study aims to investigate the current situation of the linguistic landscapes of ‘Old Korean Town’ in Nagoya by conducting a linguistic landscape survey using quantitative and qualitative methods and an interview with a store employee of a historic Korean grocery shop in the area. We also analyzed the linguistic landscapes from a marketing perspective and learned that the languages used in the linguistic landscapes can be resources for marketing in the area. The results of a linguistic landscape survey showed that there are currently 10 Korean stores in Koreatown, and the linguistic landscapes of the stores, such as signboards and menus, are seemingly designed for Japanese native speakers. For example, Korean is not used solely but together with Japanese. Korean is often a decorative language, and Japanese words are used with Korean pronunciations. The findings from the semi-structured interview with a store employee (who is the owner’s wife) showed that the store is playing a role in forming and maintaining a community of Korean residents in Japan through local business and introducing Korean food culture to Japanese customers. Their motivation to communicate with Japanese customers can shape the linguistic landscapes of the store. Marketing analysis was conducted based on the linguistic landscape survey in this area. The findings indicated that the store owners’ language choice in the linguistic landscapes of the stores and restaurants could be influenced by their target customers and their product and service differentiation strategies. The analysis results examined from a customer engagement perspective demonstrated that the semiotic way of using Korean could foster customer engagement in the local food industry. Overall, this study provided insight into some of the linguistic landscapes in the old Korean town by combining several analytical methods. We believe that the findings and approaches of this study will be helpful for future research on linguistic landscapes in Korean towns in Nagoya.

참고자료

· 없음