규범활성화모델을 활용한 내국인 관광객의 친환경 행동과 친환경 관광지지 연구: 제주도 우도를 중심으로 (A Study on Domestic Tourists’Pro-Environmental Behavior and Pro-Environmental Behavior Tourism Support using the Norm Activation Model: Focusing on Udo Island, Jeju Island)

서지정보

· 발행기관 : 한국해양관광학회
· 수록지 정보 : 해양관광학연구 / 16권 / 4호 / 9 ~ 27페이지
· 저자명 : 양성수, 김아름, 정승훈

초록

As part of sustainable tourism, pro-environmental tourism requires tourists' eco-tourism activities and actions, and in-depth research is needed to encourage tourists to participate and practice responsible behavior. In this study, we attempted to examine the relationship between pro-environmental behavior and pro-environmental tourism support using the norm activation model (NAM). For this purpose, a research model and survey questions were derived as a result of the literature review, and a survey was conducted on tourists visiting Udo Island. the results are as follow. first. did. First, the core factor of norm activation was that result recognition and responsibility attribution had a significant impact on personal norms. Second, personal norms were found to have a significant impact on pro-environmental behavior and support for pro-environmental tourism. Third, pro-environmental behavior was found to have a significant effect on support for pro-environmental tourism. These research results can provide academic significance by proving the relationship between pro-environmental behavior and tourism support, and are meaningful in practical terms in suggesting directions for implementing pro-environmental tourism policies.

영어초록

As part of sustainable tourism, pro-environmental tourism requires tourists' eco-tourism activities and actions, and in-depth research is needed to encourage tourists to participate and practice responsible behavior. In this study, we attempted to examine the relationship between pro-environmental behavior and pro-environmental tourism support using the norm activation model (NAM). For this purpose, a research model and survey questions were derived as a result of the literature review, and a survey was conducted on tourists visiting Udo Island. the results are as follow. first. did. First, the core factor of norm activation was that result recognition and responsibility attribution had a significant impact on personal norms. Second, personal norms were found to have a significant impact on pro-environmental behavior and support for pro-environmental tourism. Third, pro-environmental behavior was found to have a significant effect on support for pro-environmental tourism. These research results can provide academic significance by proving the relationship between pro-environmental behavior and tourism support, and are meaningful in practical terms in suggesting directions for implementing pro-environmental tourism policies.

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