방문객 유치 증대를 위한 지역 관광상품과 스포츠시설 운영의 정책적 연계방안 (A Study on the Policy Connection between the Local Tourism Products and Sports Facility to Increase the Visitors)

서지정보

· 발행기관 : 한국체육정책학회
· 수록지 정보 : 한국체육정책학회지 / 16권 / 2호 / 127 ~ 141페이지
· 저자명 : 최환석, 신홍범

초록

This study not only provides a way to promote local tourism products to sports facilities, but also to assist in promoting tourism as a means of promoting tourism to local development rather than being limited to the running and operation of sporting events. The real idea is that the Samsung Lions' Daegu Samsung Lions Park, which is based in Daegu, is a 150-square stadium, and uses the name of each area as a means to mark the city's administrative district. For doors, use the name National Park or Mountain, for the viewing room to promote products that meet the characteristics of the intended audience, and for pathways, to promote typical streets or specialized streets. In addition, it is also a good idea to install signs of local representative products and destinations for each seat, and to promote local tourism products on ticket. It is also considered a good idea to install a sculpture using the space around the stadium so that people can look around the whole terrain and cultural products of Daegu city, and to make use of the names of each area's representative products and tourism resources. It also encourages the introduction of local representative products on electronic boards and LED billboards in the stadium, and to introduce local stores and sporting goods stores with symbolic designs to promote local products. Of course, substantial management of these measures would require the cooperation of the local governments and Samsung Lions teams to come first.

영어초록

This study not only provides a way to promote local tourism products to sports facilities, but also to assist in promoting tourism as a means of promoting tourism to local development rather than being limited to the running and operation of sporting events. The real idea is that the Samsung Lions' Daegu Samsung Lions Park, which is based in Daegu, is a 150-square stadium, and uses the name of each area as a means to mark the city's administrative district. For doors, use the name National Park or Mountain, for the viewing room to promote products that meet the characteristics of the intended audience, and for pathways, to promote typical streets or specialized streets. In addition, it is also a good idea to install signs of local representative products and destinations for each seat, and to promote local tourism products on ticket. It is also considered a good idea to install a sculpture using the space around the stadium so that people can look around the whole terrain and cultural products of Daegu city, and to make use of the names of each area's representative products and tourism resources. It also encourages the introduction of local representative products on electronic boards and LED billboards in the stadium, and to introduce local stores and sporting goods stores with symbolic designs to promote local products. Of course, substantial management of these measures would require the cooperation of the local governments and Samsung Lions teams to come first.

참고자료

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