박물관 만족도 영향요인에 관한 관람객의 행태 비교 (Comparison of the Visitors Behavior on the Satisfaction Influencing Factors in Museums)

서지정보

· 발행기관 : 대한건축학회
· 수록지 정보 : 대한건축학회논문집 / 41권 / 2호 / 83 ~ 94페이지
· 저자명 : 박청호

초록

본 연구는 국립중앙박물관의 관람환경요인이 전맹ㅇ과 비장애인 관람객의 정서적 반응과 만족도에의 영향관계를 비교적 관점에서 분석하는 것이다. 주요결과, 첫째, 전반적인 만족도에의 영향력은 두 집단 모두 소통적 특성이 공간적 특성보다 더 컸으며, 정서적 반응에 대해 전맹은 소통적 특성이, 비장애인은 공간적 특성이 더 영향을 미쳤다. 둘째, 관람만족도와 행동의도에 영향을 미치는 매개변수의 차이가 있었다. 셋째, 전맹은 부정적인 요인은 없었지만, 비장애인은 안내편의시설·전시물 및 해설방법·전시공간·다양한 프로그램이 부정적 요인으로 나타났다.

영어초록

The purpose of this study is to analyze the influencing factors of viewing environment on emotional response and overall satisfaction fromthe comparative perspective of the blind and non-disabled visitors at the National Museum of Korea. The independent variable spatialcharacteristics(SC) is composed of accessible space & moving space(ASMS), information facilities & convenience & sanitation space(IFCSS),and exhibition space(ES), and communicative characteristics(CC) is composed of exhibition & commentary method(ECM), response ofstaff(RS), and various programs(VP). The parameter emotional reaction(ER) consisted of intellectual curiosity(IC) and change of feelings(CF).
The dependent variable overall satisfaction(OS) is composed of viewing satisfaction(VS) and intention of behavior(IB). The main results usingPLS-SEM(partial least square-structural eqaution model) and MGA(multi-group analysis) are as follows. First, in common, the influence onOS was greater in SC than OS in both groups. However, the impact on ER was differentiated in that SC had more influence on completelyblind and CC had more influence on non-disabled. Second, commonalities were drawn from both groups in which ASMS was positivelyinvolved in IC and CF. Third, There were differences in parameters affecting VS and IB between the two groups. IC influenced VS in thenon-disabled, but the completely blind had no influence. IC and CF affected IB in the non-disabled, but only CF affected IB in thecompletely blind. Fourth, there were no negative factors in the completely blind, but IFCSS, ECM, ES, and VP were derived as negativefactors for the non-disabled. It is necessary to develop ES and techniques that can recognize space for the completely blind, and fornon-disabled people, a diverse exhibition space, commentary methods, easily recognizable information facilities and programs are proposed.

참고자료

· 없음