The Cultural Costs and Benefits on Visitor Approval of Wall Mural Villages in South Korea: A Structural Equation Model (SEM)

서지정보

· 발행기관 : 한국지방정부학회
· 수록지 정보 : 지방정부연구 / 19권 / 4호 / 395 ~ 411페이지
· 저자명 : 크리스토퍼 제임스 그린, 고종환

초록

Cities have recently been trying to gain the economic benefits of visitors by creating cultural amenities to attract tourists. One cultural amenity in use in Korea for this purpose has been wall mural villages.
Wall mural villages in Korea have gained fame and have become an integral part of neighborhoods, which has garnered much research by those looking to utilize them for economic development. Past research shows the creation of cultural amenities has both cultural benefits and cultural costs. This study uses a structural equation model including the constructs of cultural benefits, cultural costs and the economic benefits as latent independent variables to measure the dependent variable visitor approval when visiting wall mural villages. This research shows that despite slight negative effects of the cultural costs felt by visitors, they do not heavily outweigh the cultural benefits and economic benefits on the visitor approval of wall mural villages as a whole. The results of this research imply that continued use of and perpetuation of wall mural villages as a method of redevelopment in Korea creates a positive externality on underdeveloped and economically depressed areas within cities.

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