The Perceived Influence of Sport Event Spectatorship on Subjective Wellbeing

서지정보

· 발행기관 : 글로벌지식마케팅경영학회
· 수록지 정보 : Journal of Global Sport Management / 7권 / 1호 / 226 ~ 241페이지
· 저자명 : Girish Ramchandani, Richard Coleman, Robbie Millar

초록

The purpose of this paper is to examine the perceived influence of major sports events on the subjective wellbeing of spectators. The research covered three sporting events featuring racket sports held in the UK between 2017 and 2018 and was concerned with spectators (aged 16 and over) who attended one of these events. Four aspects of subjective wellbeing were considered: life satisfaction, happiness, feeling worthwhile, and anxiety. A composite subjective wellbeing measure encompassing these aspects was also developed. Primary data were collected from spectators at each event and an overall spectator sample of 362 was achieved. Respondents perceived that their subjective wellbeing was enhanced significantly as a consequence of attending major sports events across all measures. We also found that frequency of event attendance and being inspired by events to be more physically active were positively and significantly associated with perceived improvements in subjective wellbeing attributed to attending events. Our study indicates that there are two potential mechanisms through which improvements in subjective wellbeing from attending major sports events are manifested. First, a direct effect of being at an event on subjective wellbeing. Second, an indirect effect of event attendance on subjective wellbeing that stems from a feeling of inspiration.

참고자료

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