인터랙티브 웹 환경에서 모션그래픽의 시지각 표현에 관한 연구- 영화 사이트를 중심으로 - (A Study on the Visual Perception of Motion Graphicsin an Interactive Web Environment- Focused on Movie Web Sites -)

서지정보

· 발행기관 : 한국디자인문화학회
· 수록지 정보 : 한국디자인문화학회지 / 14권 / 1호 / 210 ~ 219페이지
· 저자명 : 오은석

초록

Apart from the already established medium in the digital media era where the web site user would obtain information manually, the contemporary communication society withholds characteristics of interactive communication where one can proactively find information and give and/or take feedback, having the current capability of conveying information at a faster pace than imaginable.
Contrary to a movie web site where only past information is provided and received, the interactive web is now being used as a space for constructive marketing methods and where the public is offered an abundance of experiences and emotions. Especially, through motion graphics, where the movement of interaction, space and time is expressed, user participation is actively derived, resulting in the most appropriate way of fulfilling their wants.
In this class of interactive motion graphics, the user will naturally engage more first hand and personal than reality, about the messages of people’s circumstances delivered to cyber spaces that stimulate the senses. Rather than mechanically inputting these experiences and emotions into their minds, they will gain the feeling that they are vividly connected to them.
This research is to understand the qualities of time, space and movement through the study of the theory of motion graphic, which is an efficient communication for remitting information, and also researching the expression of visual perception in motion graphics.
Therefore, the purpose of this study is to analyze the movement of motion graphics and the expression of visual perception focusing on movie sites, for the sake of conveying effectual information and increase value of motion graphics in web environments.
To make a stable object move is a very interesting and progressive work. There will be many problems to confront while production moving and changing graphics. For expression through graphic movement to be not only limited to personal creations, but grow into a more developed form, techniques of movement and change must be adequately joined together with the foundational theory of graphics that have been evolving for a long time.
The importance of motion graphics is very positive as interactive elements satisfying users' curiosity ,desire and causing users' interest in cyberspace which is leading interactive communications as many types. Though it is interesting and developmental to move static imagery, we will be faced with many problems while directing moving and changing graphics. Techniques of motion and variety should be in harmony with each other on theories of graphics to develop the expression of smotion graphics.
Going forward, the field of interactive motion graphics, focusing of the web, must expand through the manner of expression and through a variety of experiments and also new researches should be on going on a foundation of theoretical knowledge and digital techniques.

영어초록

Apart from the already established medium in the digital media era where the web site user would obtain information manually, the contemporary communication society withholds characteristics of interactive communication where one can proactively find information and give and/or take feedback, having the current capability of conveying information at a faster pace than imaginable.
Contrary to a movie web site where only past information is provided and received, the interactive web is now being used as a space for constructive marketing methods and where the public is offered an abundance of experiences and emotions. Especially, through motion graphics, where the movement of interaction, space and time is expressed, user participation is actively derived, resulting in the most appropriate way of fulfilling their wants.
In this class of interactive motion graphics, the user will naturally engage more first hand and personal than reality, about the messages of people’s circumstances delivered to cyber spaces that stimulate the senses. Rather than mechanically inputting these experiences and emotions into their minds, they will gain the feeling that they are vividly connected to them.
This research is to understand the qualities of time, space and movement through the study of the theory of motion graphic, which is an efficient communication for remitting information, and also researching the expression of visual perception in motion graphics.
Therefore, the purpose of this study is to analyze the movement of motion graphics and the expression of visual perception focusing on movie sites, for the sake of conveying effectual information and increase value of motion graphics in web environments.
To make a stable object move is a very interesting and progressive work. There will be many problems to confront while production moving and changing graphics. For expression through graphic movement to be not only limited to personal creations, but grow into a more developed form, techniques of movement and change must be adequately joined together with the foundational theory of graphics that have been evolving for a long time.
The importance of motion graphics is very positive as interactive elements satisfying users' curiosity ,desire and causing users' interest in cyberspace which is leading interactive communications as many types. Though it is interesting and developmental to move static imagery, we will be faced with many problems while directing moving and changing graphics. Techniques of motion and variety should be in harmony with each other on theories of graphics to develop the expression of smotion graphics.
Going forward, the field of interactive motion graphics, focusing of the web, must expand through the manner of expression and through a variety of experiments and also new researches should be on going on a foundation of theoretical knowledge and digital techniques.

참고자료

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