中国非物质遗产受众保护研究 ― 基于“需求与满足”理论

서지정보

· 발행기관 : 대한중국학회
· 수록지 정보 : 中國學 / 81권
· 저자명 : 吕尚枝, 宁萍, 阎先宝

목차

摘要
1. 绪论
2. 中国非物质文化遗产的受众
1）中国非物质文化遗产的受众
2）中国非物质文化遗产受众保护的先行研究
3. 基于“使用与满足”理论中国非物质文化遗产受众保护现状分析
1）中国非物质文化遗产受众保护取得的成就
2）非物质文化遗产受众保护存在的问题
4. 基于“使用与满足“理论的中国非物质文化遗产受众需求分析
1）满足文化认同的需求
2）满足文化与知识的需求
3）满足娱乐与人际交往的需求
4）满足审美和情感宣泄的需求
5. 基于“使用与满足”理论中国非物质文化遗产受众保护路径
1）建立受众保护的专门的法律体系
2）针对受众需求构建受众保护策略
3）根植社区，社区成为满足受众需求的基地
6. 结论
参考文献
논문초록

영어초록

The audience is a powerful lever to measure whether the protection of intangible cultural heritage is more real or more effective. The audience protection of the intangible cultural heritage refers to the various protection measures taken for the audience to promote the protection effect of the intangible cultural heritage. Through the analysis, the paper determines the audience of the intangible cultural heritage, and determines the importance of the audience in the protection of the intangible culture. Through the analysis of the theory of “use and satisfaction” of communication theory, the paper finds that the audience of Chinese intangible cultural heritage has made some achievements: a number of laws and regulations to protect the audience, and many intangible cultural heritage has its own stable audience groups and audience publicity channels began to take shape. At the same time, it is also found that there are many problems in audience protection, such as not having a legal system specifically for audience protection, the difficulty of matching audience needs and protection measures, and insufficient community participation. On this basis, we can further analyze the needs of the audience of the intangible cultural heritage, and find out that the audience has the needs of cultural identity, the needs of culture and knowledge, the needs of entertainment and interpersonal communication, and the needs of aesthetic and emotional catharsis. Then determine the path of audience protection of intangible cultural heritage, including: the establishment of a special legal system for audience protection. Build the audience protection strategy according to the audience needs. Rooted in the community, the community becomes the base to meet the needs of the audience.

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