The correlation between the social media usage of football clubs and the loyalty of fans Suwon Samsung Bluewings and AFC Bournemouth

소개

"The correlation between the social media usage of football clubs and the loyalty of fans Suwon Samsung Bluewings and AFC Bournemouth"에 대한 내용입니다.

목차

Ⅰ. Abstract

Ⅱ. Introduction

Ⅲ. Literature Review
1. Media and Sports
2. Social Media: An overview
3. Social Media and Sports
4. Social media and Football
5. Social Media and Football Business
6. Social media and violence of football fans
7. Research Aim

Ⅳ. Part 2 – Case Studies
1. Case Study 1 - AFC Bournemouth
2. Case Study 2 - Suwon Samsung Bluewings

Ⅴ. Conclusion

Ⅵ. Bibliography

본문내용

Abstract
Social media has hugely influenced on relation between sports organisations and fans. Through social network sites, organisations, athletes and fans are able to interact directly. This dissertation will analyse how social media has changed the relationship between professional football clubs and fans and whether the application of social media of football clubs has influenced on the loyalty of fans to the club they support. The term ‘loyalty’ is an abstract concept. Thus, this dissertation will measure loyalty in how social media affect club income or how many spectators visit stadium for watching game. To analyse the actual effect of social media usage on football club, this dissertation will search two professional sports clubs, AFC Bournemouth and Suwon Samsung Bluewings.

Introduction
The development of Information Technology (IT) has caused a lot of changes in producing and consuming the news (Weeks and Holbert 2013). The boundary of main agents that deal with the information or news has become widen and vague.

참고자료

· Barnett, S., 1995. Sport. In Anthony Smith. ed., Television: An international history. Oxford and New York: Oxford University Press.
· Bennett, R. and S. Rundle-Thiele., 2002. A Comparison of Attitudinal Loyalty Measurement Approaches. Journal of Brand Management. 9 (3), 193-209
· Beck, D. and Bosshart, L., 2003. Sports and media. Communication Research Trend, 22, 4.
· Davison, P., 1994. Colombia's own-goal star shot dead. Independent [online] Available from: https://www.independent.co.uk/news/colombias-own-goal-star-shot-dead-1418013.html [Accessed 10 March 2019].
· boyd, d. and Ellison, N.B., 2007. Social network sites: Definition, history, and scholarship. Journal of computer mediated communication. 13(1)
· Buford, B., 1991. Among the Thugs. London: Secker and Warburg.
· Cashmore, E., 2000. Making sense of sports, 3rd ed. London and New York: Routledge.
· Childs, G., 2003. Children, Mobile Phones and the Internet. Tokyo: Mitsubishi Research Institute.
· Dunning, E., 2000. Towards a sociological understanding of football hooliganism as a world phenomenon. European Journal on Criminal Policy and Research, 8, 141–62
· Deloitte, 2015. Football Money League; Commercial breaks, Sports Business Group, Manchester.
· Erdogmus, I.E. and Cicek, M., 2012. The impact of social media marketing on brand loyalty. Procedia - Social and Behavioral Sciences. 58, 1353 – 1360.
· FIFA, 2014. The first Online, Mobile and Social World Cup. FIFA.com [online] Available from: https://resources.fifa.com/mm/document/tournament/loc/02/52/38/96/FWCPressBook_Neutral.pdf [Accessed 20 March 2019].
· Frosdick, S. and Marsh, P., 2005. Football hooliganism. London: Willian Publishing.
· Gordhamer, S., 2009. 4 ways social media is changing business. MashableUK [online] Available from: https://mashable.com/2009/09/22/social-media-business/?europe=true [Accessed 15 March 2019].
· Goode, L., 2009. Social news, citizen journalism and democracy. new media & society. 11(8), 1287–1305.
· Henten, A. and Tadayoni, R. 2011. The impact of the internet on media technology, platforms and innovation. In: Küng, L., Picard, R.G. and Towse, R., ed. The internet and mass media. Sage Publications.
· Hinton, S. and Hjorth, L. 2013. Understanding social media. Sage Publications.
· Hytner, D., 2018. West Ham fans know why I shushed them, says Tottenham’s Son Heung-min. The Guardian [online] Available from: https://www.theguardian.com/football/2018/jan/05/tottenham-son-heung-min-west-ham-fans-goal [Accessed 11 March 2018].
· Jackson, N., 2011. Infographic: Using Social Media to Build Brand Loyalty. The Atlantic. Available from: http://www.theatlantic.com/technology/archive/2011/07/infographic-using-social-media-to-build-brand-loyalty/241701/ [Accessed 15 March 2019].
· Joshi, H., 2015. Digital media: Rise of on-demand contents. Deloitte [online] Available from: https://www2.deloitte.com/content/dam/Deloitte/in/Documents/technology-media-telecommunications/in-tmt-rise-of-on-demand-content.pdf [Accessed 20 March 2019].
· Keating, S., 2018. IOC tell U.S. to clean up its own doping house. Reuters [online] Available from: https://www.reuters.com/article/us-sport-doping-ioc/ioc-tells-us-to-clean-up-its-own-doping-house-idUSKBN1KG2S7 [Accessed 21 February 2019].
· Kapferer, J. N., 1997. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. UK: Kogan Page
· Kinkema, K. M., & Harris, J. C. (1998). Media Sport studies: Key research and emerging issues. In L. A. Wenner (Ed.), MediaSport. London and New York: Routledge.
· Lee, J., 2015. Reaching out to the world. New Studies in Athletics. 30(2), 7-15.
· Lee, S.H. and Kim, H.W., 2015. Why People Post Benevolent and Malicious Comments Online: Explaining motivations for online comments, this study looks to help establish a positive, nonthreatening online comment culture. Communication of ACM. 58, 11.
· Maston, T., 2019. Watford open talks with South Korea defender Kim. Goal.com [online] Available from: https://www.goal.com/en-gb/news/watford-in-talks-with-south-korea-defender-kim/1gas0r4gicuk41hxnt0cfkmwdk [Accessed 13 March 2019].
· Mayfield, T.D., 2011. A Commander’s Strategy for Social Media. NDU Press.
· McChesney, R., 1989. Media made sport: A history of sports coverage. In: L. A. Wenner. ed., Media, sports, and society (pp. 49-69). Newbury Park, CA, London, and New Delhi: Sage.
· Meraz, S., 2011. The fight for ‘how to think’: Traditional media, social networks, and issue interpretation. Journalism. 12(1), 107–127.
· Özsoy, S., 2011. Use of New Media by Turkish Fans in Sport Communication: Facebook and Twitter. Journal of Human Kinetics. 28, 165-176.
· Pedersen, P., Parks, J., Quarterman, J., Thibault, L., (2010). Contemporary sport management (4th ed.). Champaign, IL: Human Kinetics
· Pitney Bowes, 2017. 12 Amazing football social media stats. Pitney Bowes [online] Available from: https://www.slideshare.net/pitneybowes/12903-pb-h-football-socialmediainforgraphic3 [Accessed 3 February 2019]
· Robinson, J.E., 2007. A study of social media marketing in North Carolina special libraries, Unpublished Master’s Thesis. University of North Carolina at Chapel Hill.
· Rowe, D., 1996. The global love-match: Sport and televi- sion. Media, Culture & Society, 18, 565-583.
· Sanderson, J., 2011. It’s a whole new ballgame: How social media is changing sports. New York: Hampton Press
· Sanderson, J. and Kassing, J., 2011. Tweets and blogs: transformative, adversarial, and integrative developments in sports media. In: Billings A, ed. Sports Media: Transformation, Integration, Consumption. New York: Routledge, pp. 114–127.
· Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal. 9(4).
· Schultz, B. and Sheffer M.L., 2010. An exploratory study of how Twitter is affecting sports journalism. International Journal of Sport Communication 3: 226–239.
· Settele, C., 2002. Das runde Leder zappelt im Netz. Die Fussball-WM bietet dem Internet eine ideale Arena. Neue Zürcher Zeitung.
· Sherwood, M. and Nicholson, M., 2013. Web 2.0 platforms and the work of newspaper sport journalists. Journalism 14(7): 942–959.
· TheFA, no date. Responsible use of social networking sites; Guidance for clubs and league.
· Turner, G., 2010. Ordinary people and the media: The demotic turn. London: Sage.
· Warshaw, A., 2019. FIFA kicks-off bid process for Women’s World Cup 2023 hosting. Inside World Football [online]. Available from: http://www.insideworldfootball.com/2019/02/20/fifa-kicks-off-bid-process-womens-world-cup-2023-hosting/ [Accessed 21 February 2019].
· Weeks, B.E., and Holbert, R.L., 2013. Predicting Dissemination of News Content in Social Media: A Focus on Reception, Friending, and Partisanship. Journalism & Mass Communication Quarterly. 90(2) 212-232.
· Woo, C.W., 2019. 김민재의 "새끼새끼 거리세요", 비난 위한 비난에 대한 '반응'
· OSEN [online] Available from: http://www.osen.co.kr/article/G1111078815 [Accessed 13 March 2019].
· Young, K. M., 1991. Sport and collective violence. Exercise and Sport Sciences Reviews, 19, 539-586.