미군정기 민간공보처(OCI)의 PR활동에 관한 역사적 접근

서지정보

· 발행기관 : 한국광고PR실학회
· 수록지 정보 : 광고PR실학연구 / 9권 / 3호
· 저자명 : 신인섭, 김병희

목차

연구의 필요성
연구 목적과 연구 문제
연구 결과
결론 및 논의
참고문헌

초록

이 연구에서는해방 후 한국에진주한 미군의 민간공보처(OCI: Office of Civil Information)
가 우리나라에서 전개한 PR활동에 대해 분석하였다. 1947년 5월 말에 발족한 민간공보
처의 책임자는 스튜어트(James L. Stuwart)였으며, 직원 113명 가운데 20%는 미국 민
간인이었고 10%의 미국 군인과 70%의 한국인이었다. 연구 결과, 민간공보처의 주요 임
무, 조직 체계, 업무 성과를 분석하고, 민간공보처의 활동을 통해 PR에 관한 지식이 한국
에 전파되었음을 논의했다.

영어초록

This study explores the origin of the word, public relations in Korea. ‘Public Relations’ and its activities
were introduced to Korea after the Korean independence in August 1945 and subsequent three-year
American military government. Name of the organization was Office of Civil Information (OCI)
headed by James L. Stewart, a former newspaper journalist. Although he had no experience as a public
relations practitioner, what OCI did was identical to the PR agency business. When OCI was
established in May 1947 it had a staff of 113 comprised of 20% American civilians, around 10%
military personnel and 70% Korean employees. Clearly, the mission of OCI was to persuade Koreans
to understand American policy and favorably respond to it, Korean employees of OCI would have
known Americans activities in OCI. In addition, many more Koreans must have learned of the public
relations activities through their exposure to many OCI-sponsored events. However, records on public
relations agency activities or studies on public relations in Korea are yet to be found after the
dissolution of OCI in 1949 except a couple of isolated cases. The term, public relations, was gradually
replaced by a Korean-language equivalent of Hongbo and the expression; the PR era was coined in
1970s developing to an earnest public relations business in late 1980s. This study presents, therefore,
an issue for further research on why development of public relations in Korea was so delayed in spite of
the excellent OCI precedence.

참고자료

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