Samp/ALAS 프로젝트 - 지역 문화교육기관과 함께하는 박물관 서비스 및 교육프로그램 홍보를 위한 박물관 마케팅 전략

서지정보

· 발행기관 : 한국박물관학회
· 수록지 정보 : 박물관학보
· 저자명 : 장인경

목차

Ⅰ. 머리말
Ⅱ. Samp/ALAS Network와 박물관 진홍 정책
Ⅲ. "Knock, Knock' - Marketing Strategies for Promotion of Museum
programs and services with Local Commur?ties institutions
Ⅳ. 맺음말
참고문헌
별첨: 철박물관 필드테스트 - 설문지

초록

박물관이 문화기반 시설의 중심으로서 정부에게는 문화 경제력의 주요한 인프라로 일반에게는
여가 선용과 평생교육의 장으로 인식되고 있는 이 시점에서 박물관의 마케팅 전략은 박물관의 경
영과사회 일반의 이익을위해 어느때보다절실히 요구된다， ICOM의 박물관정의1)에서도볼수
있듯이 박물관의 궁극적인 목적은사회의 이익과발전을위한것이다.
철박물관은 Samp/ALAS 네트워크에 가입하여 박물관의 활동이 지역사회의 요구에 적합하게
이루어지기 위하여 도미니카공화국의 알토데차봉박물관 (RegionaI Museum of Archaeology
Altos de Chavon)과 잠비아의 루사카국립박물관 (Lusaka Nationa1 Museum) 과 함께 지역의 문
화교육기관과 함께하는 박물관 서비스와 교육프로그램을 홍보하기 위한 마케팅 전략 프로젝트
(Knock! Knock!) 를 진행하였다.

영어초록

The Swedish African Museurn Program (Samp) is a network of museurns, initiated by
the ICOM-Sweden in 1984, that facilitates the development of museurns in their local
communities. There has been a nurnber of projects and programs that promote the
exchange of ideas, informations and experiences among Swedish and African museurns for
more than 20 years. Through these projects and programs, much focus is put on how
museurns are able to carry out sustainable programs that contribute to the regional social
development. ALAS, an acronym for Asia, Latin Arnerica, Africa and Sweden, is a branch
network of Samp that started in 2002. ALAS started with the objective of spreading
Samp s existing museurn programs and management developing system. Currently, there
are a total of 19 museums in the ALAS network. These museums are actively
participating in projects which focus on the development of museurns and its communities
The Samp/ALAS project aims to increase the management skills of smaller museurns that
are in regions where museurns are not well developed or its activities are not fully
appreciated by its communities.
The Iron Museum has signed a memorandum of understanding (MoU) with the
Samp/ ALAS network. From 2005 to 2007, the museurn has carried out a project on
museurn marketing strategies with the museums from the Dominican Republic and
Zambia. On Feb 10, 2007, with a year s preparation, the field tests were carried out with
the elementary school students and teachers of Eurnsung-gun, the staffs of Iron Museurn,
the local representatives from participating museurns and a Samp/ ALAS coordinator.
Concurrent with the field test. a final workshop was held to evaluate project developments
and marketing schemes among the project team members. The budget for the project was
funded by Samp/ALAS and participating museums also contributed. The budget was
based on each activities for the project document and was carefully monitored by the
Samp/ALAS.
The Samp/ ALAS’ approach is the most applicable methodology for the growth and
development of museums in Korea. Individual museums would look past differences in
sizes. organizational structures. regions and specialties in collections to work towards a
unified goal. Further benefiting the community which they want to serve by planning
projects together: and through this process reeducate museum professionals. research new
administrative and managemental methods. and become more disciplined on acquiring
and putting to good use endowments and other such methods of assistance . For example.
the Ministry of Culture and Thurism in Korea is bolstered by funds from the Lotto lottery
system and this sort of short-term financial aid is important. but currently Korea lacks the
legislative support and long-term funding. It is imperative that museums realize the given
social conditions to create a system (s) to efficiently utilize the sociocultural assets 밍ven to
them. From this point small scale museums or related institutions may settle on a sin밍e
characteristic that is appropriate and through which they can begin these such pr이l ects
and come together in a forum to share their experiences and newfound knowledge on
museum practices to ensure the sustainability.

참고자료

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