성균관대 미디어와 여론 Overall Analysis of the comments on the News - Political, Social, Entertainment

소개

This study investigated the characteristics of the most popular comments under political, social, and entertainment news on Naver portal sites, the leading portal site in Korea. Furthermore, our analysis focuses on what kind of comments gained most likes from these three filed. Through this article, we seek to prove if online comments can reflect and affect individuals' understanding of public opinion.
As the use of the Internet has become more common, technology has evolved to enable communication especially in portal sites where many users gather. That is, not only news but also Internet comments linked to the news are influential as important information. Internet users infer opinions on the issue through comments and use the number of comments and pros and cons on the internet news as a criterion for determining the value of the news. In recent years, along with the generalization of internet news comments, sometimes comments have been spread and made many social problems.

목차

1. Introduction to the study

2. Summary of the findings

3. Summary of the findings
a.Political News
1) Abuse against the opposition
2) The spread of unconfirmed rumors
3) Overall criticism toward the country
b.Social News
1)Critical directives of solutions
2)Aggressive politicization
c.Entertainment News
1)Immersion
2)Image of celebrity
3)Interaction

4. Interpretation based on findings
1) Comments showing aggression towards the target.
2) Extreme assumptions or forecasts
3) Comparing comments

5. Sum-up and limitation of the study
a.Sum-up
b.Limitations
c.Analysis

본문내용

3. Summary of the findings
a.Political News
Political News in Naver showed a high percentage of people in their 40’s or over in the overall comments. Also, comments were more written by men than women. To observe the characteristics of comments in political news, we arranged the comments using Naver’s ‘Pure Sympathy Order’ and tried to categorize the findings shown in those comments which received lots of sympathies. Therefore, we categorized comments into three characteristics: Slander or abuse against the opposition, Spreading unverified information and criticism of the state and the country.
1) Abuse against the opposition
Abusing against the opposition in political news comments is most common and can be mainly divided into three parts, based on their region or generation or the supporting party. In other words, some people showed hostility against out-groups, based on the grouping that is related to the article.

참고자료

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