[디지털전환] 뉴욕타임즈의 디지털전환 전략 PPT

소개

"[디지털전환] 뉴욕타임즈의 디지털전환 전략 PPT"에 대한 내용입니다.

목차

1. INTRODUCTION
2. INTRODUCTION (cont’d)
3. NEW GOALS
4. DIGITALIZATION UI/UX
5. CURATION
6. FACEBOOK
7. FACEBOOK (cont’d)
8. NYT ON SOCIAL MEDIA
9. NYT ON SOCIAL MEDIA (cont’d)
10. FUTURE OPPORTUNITIES & POTENTIAL SOLUTIONS
11. RESOURCES

본문내용

INTRODUCTION
DIGITAL TRANSFORMATION IN NEWSPAPER/MEDIA
Traditional print readership remains on the decline
Need to drastically change subscription and ad models to remain profitable during the shift
FB & Google : control 89% of the digital advertising market (US)

DIGITAL REBIRTH OF NEW YORK TIMES
Internal incubator - BETA
: Product, design, process, technology, and data came together, in Silicon Valley style

Customer engagement ↑
Increase digital subscription
Successful mix of revenue source - ads & subscription

참고자료

· https://centricdigital.com/blog/digital-strategy/how-the-new-york-times-is-approaching-its-digital-strategy-challenge/
· https://fortune.com/2018/09/27/new-york-times-digital/
· https://www.niemanlab.org/2019/02/the-new-york-times-is-getting-close-to-becoming-a-majority-digital-company/
· https://www.from.digital/insights/new-york-times-is-winning-digital
· https://whatsnewinpublishing.com/the-new-york-times-is-struggling-on-the-digital-front
· https://www.subscrybe.com/behind-the-great-success-of-new-york-times/
· https://www.nytimes.com/2019/04/24/reader-center/new-york-times-reader-communities.html https://open.nytimes.com/about
· https://open.nytimes.com/how-the-new-york-times-is-experimenting-with-recommendation-algorithms-562f78624d26
· https://www.cnbc.com/2019/08/20/facebook-is-hiring-journalists-to-curate-its-news-tab.html