timulus is below the level of the consumer’s awareness. -Rumors of subliminal advertising are rampant ... 소비자행동론, 중앙대학교, 이지은교수님, 주요개념, 정리 Exposure 1. Selective Exposure 2. Voluntary ExposureSensory ... Thresholds 1. Absolute threshold 2. Differential threshold-j.n.dSubliminal perception: -occurs when s