Yoo et al. (2000) identified three dimensions [brand association with awareness (BA), perceived quality ... Quality, accessibility, and hedonism dimensions of luxuriousness affected perceived quality of the equity
objective of this research is to analyze the importance of Virtual Reality (VR) in digitally promoting perceived ... Stimulus-Organism-Response to understand whether VR can increase cognitive and affective experiential state and customers' perceived
This study examines how advertising can be used by premium private labels to develop perceived luxuriousness ... The findings suggest perceived image and quality relative to regular private labels and a leading national ... Theoretical Background
Premium Private Label and Perceived Luxuriousness
For a PPL, being able to offer
benefit and perceived risk, (2) to investigate how perceived benefit and perceived risk influence perceived ... benefit and perceived risk, (2) perceived benefit and perceived risk have a positive influence on perceived ... benefit, perceived risk, perceived value, purchase intention, and knowledge sharing intention.
In addition, today the consumer perceives the benefit of luxury watch purchase as an investment. ... The consumer judges the benefit of the product based on the perceived value, in the mind of the customer ... Therefore, they seek product distinction, durability, and a value-work product, in order, to serve the perceived
The results are as follows: we found perfectionism to be positively related to perceived body distortion ... and dieting behaviors; we also found self-control to be negatively related to perceived body distortion ... though unrelated to dieting behaviors; finally, our analysis identified a relationship between perceived
The perceived usefulness exerted significant influences on satisfaction and brand loyalty. ... investigate the influences of the characteristics of Chinese fashion brands’ SNS accounts(Weibo) on the perceived ... reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived
influences perceived utilitarian value. ... Thus, perceived value may act as an important determinant in new product adoption. ... Thus, we propose the mediating role of perceived value between conspicuous consumption and consumers’
In this study, the effects of anticipated regret and perceived uncertainty on price sensitivity or purchase ... In addition, the perceived uncertainty positively influenced the payment stage hesitation, and the information
Relevant literature is first reviewed to identify possible dimensions of perceived challenge. ... The purpose of this study is to develop a multi-dimensional scale measuring consumers perceived challenge ... Study 2 is subsequently conducted to refine the items so that the perceived challenge scale establishes
In this study, we examine the effect of mass customization strategies perceived by consumers in the food ... Evidence shows that consumers’ perceived value is high for mass customization in food consumption service ... Accordingly, in the present research, we explore the perceived value of mass customization moderated
The purpose of this study was to investigate how Chinese and Korean consumers perceive the personality ... Therefore, this study explored how Chinese and Korean consumers perceive some of the mid- to low-end ... Also, the research examined how multiple dimensions of brand personality affected perceived quality,
Novelty is equally perceived by both, but is partially decoded by one category of consumers. ... Brand loyalty and Perceived Quality were not impacted by the Visual Arts either, so Hypothesis H3 and ... art-based strategy to increase the value of their products, avoiding the risk of a loss of prestige perceived