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+이용자 혹은 이용 관련 변인(Occa..등록일 2022.07.07 | 총 7,000자 | 7페이지 | 2,000원
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"Loyalty" 검색결과 1-20 / 4,268건

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Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement (Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement)

loyalty program in consumers’ responses regarding perceived value (cash value and emotional value ... ), satisfaction with the loyalty program, and loyalty intention toward the focal retailer. It also ... examines the moderating role that customer loyalty program involvement may play in value–satisfaction

논문 | 16페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

다운로드 장바구니
The Effects of Interactivity, Experiential Value and Participation on Web Brand Loyalty (The Effects of Interactivity, Experiential Value and Participation on Web Brand Loyalty)

results show that interactivity affects web brand loyalty through brand experiential value, s ... of satisfaction and those of web brand attitude on web brand loyalty is also explored. The research ... on web brand loyalty. Interestingly enough, the impacts of satisfaction and brand attitude on brand

논문 | 22페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty (Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty)

) identification, brand attitude, and brand loyalty. In addition, we examined the impact of apparel ... brands’ sustainability efforts on consumers’ brand loyalty with three different brand types. A 3 × 2 ... ustainability efforts played an important role in the positive effect of C-B identification on brand loyalty

논문 | 17페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China (Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China)

Previous studies have shown that the most important factor affecting customer loyalty of service ... affect on customer loyalty, the scholars’ views vary apparently. Some studies suggest that service ... quality has a direct and fundamental influence on customer loyalty (Bai Changhong and Liu Zhi, 2002

논문 | 9페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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Effect of Festival Experiential Attributes on Generation Y Participants’ Emotional and Behavioral Loyalty (Effect of Festival Experiential Attributes on Generation Y Participants’ Emotional and Behavioral Loyalty)

’ emotional and behavioral outcomes of loyalty. The results revealed that entertainment and escape are the ... Generation Y visitors’ behavioral outcome of loyalty. The findings of this study will help festival ... outcomes of loyalty. The results revealed that entertainment and escape are the most critical

논문 | 17페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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Factors Influencing Fintech’s Customer Loyalty for Cross Border Payments: Mediating Customer Satisfaction (Factors Influencing Fintech’s Customer Loyalty for Cross Border Payments: Mediating Customer Satisfaction)

main factors responsible for customer loyalty via the mediating effect of customer satisfaction ... , focusing on service quality, customer trust, and product quality triggered customer loyalty for the ... Fintech Industry on the main factors responsible for customer loyalty via the mediating effect of customer

논문 | 11페이지 | 무료 | 등록일 2025.03.10 | 수정일 2025.03.28

다운로드 장바구니
Do Perceived Choice Attributes in Traditional Market Influence Perceived Value, Satisfaction, and Loyalty? (Do Perceived Choice Attributes in Traditional Market Influence Perceived Value, Satisfaction, and Loyalty?)

choice attributes affect customer value perception, satisfaction, and loyalty. Research design ... , satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542

논문 | 17페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

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The Impact of Festival Experiential Attributes on Millennial Visitors’ Happiness, Festival Attachment, and Loyalty (The Impact of Festival Experiential Attributes on Millennial Visitors’ Happiness, Festival Attachment, and Loyalty)

such as happiness, festival attachment, and festival loyalty. A research model was proposed based on ... visitors’ happiness, festival attachment, and loyalty. The findings of this study will help festival ... Millennial festival visitors’ behaviors such as happiness, festival attachment, and festival loyalty. A

논문 | 19페이지 | 무료 | 등록일 2025.03.11 | 수정일 2025.03.28

다운로드 장바구니
Theme park experience: An analysis of experiential value, trust, happy, satisfaction, and loyalty (Theme park experience: An analysis of experiential value, trust, happy, satisfaction, and loyalty)

loyalty within the context of theme park context. Analysis of data from 391 theme park visitors ... positively affect loyalty. This paper proposes the relationships between experiential value, trust, happy ... , satisfaction and loyalty within the context of theme park context. Analysis of data from 391 theme

논문 | 11페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

다운로드 장바구니
농촌관광객의 충성도와 서비스품질 (Service quality gap analysis toward rural tourist loyalty)

approach to help improve service quality toward customer loyalty. keywords : Rural tourism ... , Customer loyalty, Service quality Based on 252 completed surveys from rural tourists, the authors conducted ... area). This study offered an approach to help improve service quality toward customer loyalty

논문 | 12페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

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The Effects of the Perceived Motivation Type toward Corporate Social Responsibility Activities on Customer Loyalty (The Effects of the Perceived Motivation Type toward Corporate Social Responsibility Activities on Customer Loyalty)

effects of these motives on customer loyalty. Prior studies have proved that CSR activities with ... positive motives have positive influences on customer loyalty. However, the psychological reasons ... for corporate social responsibility activities has a positive influence on consumer loyalty. A single

논문 | 12페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

다운로드 장바구니
THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

글로벌지식마케팅경영학회(GFMC) Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

논문 | 6페이지 | 4,000원 | 등록일 2023.07.17

다운로드 장바구니
Influence of On line Travel Shoppers' Decision-Making Styles on Loyalty Towards Online Travel Agencies (Influence of On line Travel Shoppers' Decision-Making Styles on Loyalty Towards Online Travel Agencies)

and their loyalty to OTAs. The results showed that certain online decision-making styles (brand c ... loyalty while others (variety-novelty consciousness style and confused by over-choice style) were ... negatively related to loyalty. Although not all decision-making styles had an influence on loyalty

논문 | 21페이지 | 무료 | 등록일 2025.03.15 | 수정일 2025.03.28

다운로드 장바구니
The Impact of Lifestyle-congruence on Affective Image, Perceived Value, Satisfaction, and Festival Loyalty (The Impact of Lifestyle-congruence on Affective Image, Perceived Value, Satisfaction, and Festival Loyalty)

festival on affective image, perceived value, satisfaction, and loyalty. Survey was conducted on a ... impact on festival satisfaction and loyalty. The results of this study will help festival organizers to ... loyalty. Survey was conducted on a voluntary basis at the local festival in Korea and 318 responses were

논문 | 19페이지 | 무료 | 등록일 2025.03.11 | 수정일 2025.03.28

다운로드 장바구니
THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

글로벌지식마케팅경영학회(GFMC) Wangmei Xie, Keiya Tabe

논문 | 5페이지 | 4,000원 | 등록일 2023.07.31

다운로드 장바구니
The Relationship Between Belief In Luck of Stock Traders and Satisfaction and Loyalty of Stock Trading Services (The Relationship Between Belief In Luck of Stock Traders and Satisfaction and Loyalty of Stock Trading Services)

and their loyalty to a stock trading service. In particular, we tested whether the online stock ... , loyalty, and belief in good luck among 412 online stock traders and tested our two hypotheses. Our ... findings contribute to the academic research on service satisfaction and loyalty as well as provide

논문 | 7페이지 | 무료 | 등록일 2025.03.10 | 수정일 2025.03.28

다운로드 장바구니
The Relationship among Country of Origin, Brand Equity and Brand Loyalty: Comparison among USA, China and Korea (The Relationship among Country of Origin, Brand Equity and Brand Loyalty: Comparison among USA, China and Korea)

they influence consumers’ loyalty for respective brands. This paper focused on the sports shoes market ... equity influences consumers’ brand loyalty.(3) Find whether there are differences in the effects of c ... has a positive impact on brand loyalty.Research model was constructed (see Fig. 1).After data analysis

논문 | 13페이지 | 무료 | 등록일 2025.03.11 | 수정일 2025.03.28

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The Relationship among TQM Practices, Employee Satisfaction and Employee Loyalty in ICT Customer Service and Retail Distribution Organizations (The Relationship among TQM Practices, Employee Satisfaction and Employee Loyalty in ICT Customer Service and Retail Distribution Organizations)

Both employee satisfaction and loyalty play an important role in increasing the business ... atisfaction and employee loyalty has not been examined in the ICT service supply chain. This study ... atisfaction and employee loyalty in Korean ICT customer service and retail distribution organizations. Based

논문 | 11페이지 | 무료 | 등록일 2025.03.10 | 수정일 2025.03.28

다운로드 장바구니
Smart Tourism: Analyzing the Impact of the Attributes of Technology on Satisfaction, Overall Destination Image, and Loyalty Intentions (Smart Tourism: Analyzing the Impact of the Attributes of Technology on Satisfaction, Overall Destination Image, and Loyalty Intentions)

' loyalty intentions (revisit and recommendation). A proposed conceptual model was developed to achieve ... of their loyalty intentions towards the destination This study explores smart tourism technology ... atisfaction, overall destination image, and visitors' loyalty intentions (revisit and recommendation). A

논문 | 20페이지 | 무료 | 등록일 2025.03.19 | 수정일 2025.03.28

다운로드 장바구니
체험마케팅, 브랜드 신뢰 및 브랜드 충성도 간의 관계 (Relationship Among Experiential Marketing, Brand Trust and Brand Loyalty)

among experiential marketing, brand trust and consumers’ brand loyalty. The research method was c ... relationship to loyalty. Third, there was an integrated mediating effect of brand trust between ... experience marketing(feel, relate, sense, think) and loyalty. Various strategies and detailed

논문 | 12페이지 | 무료 | 등록일 2025.03.11 | 수정일 2025.03.28

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