"Consumers' Intention to use"의 검색결과 입니다.

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연관검색어

LG 스타일러 figurative language poem brand community 소비자행동론 consumer decision making large problem type marketing research perceived usefulness

판매자 표지는 다운로드시 포함되지 않습니다.

"Consumers' Intention to use" 검색결과 101-120 / 199건

청소년 소비자의 과시소비 성향 측정을 위한 척도개발 (Developing Standards for Measuring Adolescent Consumer’s Conspicuous Consumption)

literature review. 1000 adolescent consumers responded to an online survey using the preliminary scale ... 추구 과시요인 (4)지위상징 과시요인이다. The purpose of this study was to develop a standardized scale to measure ... . This research was supported by the surveys conducted to consumers who are middle school & high school

논문 | 20페이지 | 무료 | 등록일 2025.07.08 | 수정일 2025.07.11

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사회적 배제가 의인화된 브랜드 이모티콘 선호에 미치는 영향 : 은유적 따뜻함의 매개효과 탐색 (The Interplay of Anthropomorphism and Social Exclusion in Branded Emoticons : The Mediating Role of Perceived Psychological Warmth)

preference and intention to use emoticons. Moreover, it shows that the moderating effect of ... represent their brand images. They have used anthropomorphization strategies to give human personalities to ... branded emoticons as substitutes for real humans and use them to fix their broken relations. A 2

논문 | 37페이지 | 무료 | 등록일 2025.07.12 | 수정일 2025.07.19

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지하철광고의 복잡성에 따른 연구 -하이어라키 효과를 중심으로- (Understanding the Complexity in Effective Subway Advertisements by Focusing on the Hierarchy Effect)

onsumer reaction to the ads. Consumer reaction includes those who felt that the ads were simple or c ... that the purchase intention was good. The research also attempts to confirm the formulaic notion of ... intentions. These research results, relative to subway advertisement effectiveness, consider the complexity

논문 | 27페이지 | 무료 | 등록일 2025.07.07 | 수정일 2025.07.11

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저탄소농산물 구매경험과 지불의사에 미치는 요인 분석 (Factor Analysis of Effects on Purchasing Experience and Willingness to Pay of Low-carbon Certificated Agricultural Products)

.Frequency analysis was used to examine the participants' demographic characteristics and perceptions of low ... products. Consumers who perceive these products as contributing to environmental protection and c ... of low-carbon products is critical to increasing consumer purchase intentions and willingness to pay

논문 | 12페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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스마트팩토리 환경의 개인맞춤형 제품 구매의도의 영향요인에 관한 연구 (A Study on Personalized Product Demand Manufactured by Smart Factory)

intention of personalized products. Our findings can be summarized as follows. First, Consumers’ need ... for uniqueness was found to have positive effects(β＝0.168) on purchase intention of personalized ... purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to

논문 | 19페이지 | 무료 | 등록일 2025.07.16 | 수정일 2025.07.20

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체험마케팅을 활용한 메종 플래그쉽 스토어의 브랜드 정체성이 구매의도에 미치는 영향 (The Influence of Brand Identity on Purchase Intention of Maison Flagship Store with Experiential Marketing)

their value. Consumers value brand experience, and in response to these market changes, luxury ... flagship store’s brand identity on purchase intention using experiential marketing. (Method ... purchase intentions were considered. Second, a research model was derived by referring to previous s

논문 | 14페이지 | 무료 | 등록일 2025.05.29 | 수정일 2025.06.05

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시판 연어 통조림의 소비자 기호 인자에 관한 연구: CATA(Check-All-That-Apply) 방법을 이용하여 (A Study on Liking/Disliking Attributes of Commercial Canned Salmon Using CATA (Check-All-That-Apply) Method)

basic data to assist in the purchasing intentions of consumers and for the development advanced ... liking. Conclusion: These findings provide basic data to assist in the purchasing intentions of c ... Purpose: This study examined the consumer sensory preference for commercial canned salmon using the

논문 | 8페이지 | 무료 | 등록일 2025.07.14 | 수정일 2025.07.20

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온라인 리뷰의 평점과 리뷰의 양이 방문의도에 미치는 영향: 레스토랑을 중심으로 (The Effect of Online Consumer Ratings and Quantity of Reviews on Visiting Intention: Focusing on the Types of Restaurant)

ommon to hear about the experiences or feelings of users who first used products and services by face ... review rating and review number as a factor influencing review users' intention to visit restaurants ... affects the intention to visit”. Hypothesis 1 was therefore adopted (see Table 3). On the other hand

논문 | 21페이지 | 무료 | 등록일 2025.06.07 | 수정일 2025.06.09

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이모티콘 관심도가 콜라보레이션 패션 상품 구매의도에 미치는 영향 - Preacher & Hayes의 매개효과 분석을 적용하여 - (The Influence on the Interest in Emoji to the Purchase Intentions of Emoji collaborated fashion goods - Application of the Mediation effect analysis using Process macro by Preacher & Hayes -)

ollaborations. Consumers’ interest in emoji has a direct effect on consumers’ intention to purchase ... intentions toward fashion collaboration with emoji. SPSS 21.0 was used for the empirical analysis, and ... to create fashion products. However, consumer behavior research on fashion collaboration with emoji

논문 | 15페이지 | 무료 | 등록일 2025.05.25 | 수정일 2025.05.27

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농산물 인터넷 쇼핑의 소비자 만족요인에 관한 조사연구 (A Survey on the Consumer's Satisfaction Factors in Internet Shopping of Agricultural Products)

purpose of this research is to analyze the factors influencing satisfaction level of consumers using ... internet shopping mall to purchase agricultural products and to check relationship between s ... atisfaction factor and intention in current situation of fast diffusion of market size for agricultural

논문 | 14페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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라이브 스트리밍 커머스에서 키 오피니언 소비자가 구매 의도에 미치는 영향 (The Influence of Key Opinion Consumers on Purchase Intention in Live Streaming Commerce)

Elaboration Likelihood Model (ELM), aims to explore the impact of Key Opinion Consumers' (KOCs) attributes in ... live streaming commerce on purchase intentions on short video platforms. A survey was conducted ... with 411 consumers, and data analysis and hypothesis testing were performed using SPSS 24.0 and AMOS 23

논문 | 11페이지 | 무료 | 등록일 2025.05.29 | 수정일 2025.06.05

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순환경제 시대 소비자들의 친환경 소재 제품에 대한 수용성과 지불의사: 미세플라스틱 배출저감 소재의류를 사례로 (Consumers’ Acceptance and Willingness to Pay for Products with Eco-Friendly Materials in Circular Economy: A Case of Clothing Made with Microplastic Emission-Reducing Materials)

ample expressed intentions to purchase microplastic emission-reducing clothing instead of synthetic ... ’ intentions to pay for additional prices, in which the probit model of intentions to purchase the c ... levels. Consumers in the circular economy were willing to pay for the range of 41,000 to 51,000 won for

논문 | 30페이지 | 무료 | 등록일 2025.07.11 | 수정일 2025.07.19

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소비자의 투자자문서비스 만족과 전환의도에 관한 연구 (Consumer Satisfaction and Switching Intentions in the Investment Advisory Services Market in Korea)

Markets Evaluation Indicators in Korea (data collected by the Korea Consumer Agency) was used to ... atisfaction and switching intentions in the investment advisory services market. For this, 2017 Consumer ... , positive impact towards the stronger intention to switch as an independent variable, although the

논문 | 24페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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베트남 스마트폰 사용에서 지각된 특성이 심리적 태도 및 지속사용의도에 미치는 영향에 관한 연구: 서비스품질 유용성 조절효과 중심으로 (A Study on the Effect of Perceived Characteristics on Psychological Attitude and Continuous Use Intention in Using Smartphone in Vietnam: Focusing on the Use Control Effect of Service Quality)

. Smartphones are evolving rapidly with all the functions different from day to day. Consumer c ... communication between carriers and manufacturers, Consumer interest in smartphones is expected to c ... ontinuous use intention, We will present theoretical consideration and practical implications for

논문 | 12페이지 | 무료 | 등록일 2025.07.18 | 수정일 2025.07.21

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소비자의 혁신저항 척도 개발과 타당화 (Consumers' Innovation Resistance Scale Development and Validation)

적으로 영향을 주고 있는 것으로 나타났다. 마지막으로 본 연구의 의의와 제한점 및 추후 연구를 위한 제언을 논의 하였다. To develop and validate Consumers ... onsumers' innovation and openness. Consumers' innovation resistance has a negative influence to an ... attitude and purchase intent of wearable computer. consumers' innovation resistance revealed to have

논문 | 25페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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중국 쇼핑 플랫폼 추천 서비스 특성이 소비자 만족도 및 지속 사용의도에 미치는 영향-제품 유형의 조절효과를 중심으로- (Effect of Chinese Shopping Platform Recommendation Service Characteristics on Consumer Satisfaction and Continued Use Intention: Moderating Role of Product Types)

their intention to continue using it. Second, we will examine whether there is a difference in s ... atisfaction. Second, satisfaction was found to have a positive effect on intention to continue using ... , product recommendation services that use technologies such as artificial intelligence and big data to

논문 | 17페이지 | 무료 | 등록일 2025.07.18 | 수정일 2025.07.21

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소매점 자산이 유통업체 브랜드 태도와 구매의도에 미치는 영향 (The Effect of Retailer Equity on the Private Brand Attitude and Purchase Intention)

, the importance of private brands and retailer equity is increasing. Consumers also tend to estimate ... ’ private brand attitude and purchase intention. In addition, this study tries to find out whether ... onstruct to influence attitude and purchase intention to private brands. The result reveals that

논문 | 14페이지 | 무료 | 등록일 2025.06.27 | 수정일 2025.07.04

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지역특산주류 소비자 구매 결정 요인분석 (An Analysis of Consumer Purchasing Decision Determinants on Local Liquors)

Domestic Consumer Survey was conducted to identify the actual purchases and uses of local liquors for ... .Research design, data, and methodology - An online Domestic Consumer Survey was conducted to ... Purpose - Since the local liquor industry uses the agricultural products produced in the region as

논문 | 12페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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저탄소인증농산물에 대한 소비자의 소비성향과 행태 연구 (A Study on Consumption Propensity and Behavior for Low-Carbon Certified Agricultural Products)

ertified agricultural products according to consumers' consumptiontendencies by conducting a survey on a ... panel of agri-food consumers. Analysis was performed using spss 21.0 for 793 questionnaires. The c ... onsumption propensity of Consumers was divided into ethical consumption propensity and rational c

논문 | 6페이지 | 무료 | 등록일 2025.05.25 | 수정일 2025.05.27

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기업의 ESG 경영활동에 관한 소비자 인식이 지각된 가격 공정성과 구매의도에 미치는 영향: 중국 소비자를 중심으로 (The Effect of Consumer Awareness of Company’s ESG Management Activities on Perceived Price Fairness and Purchase Intention: Focusing on Chinese Consumers)

purchase intention was partially accepted. Consumer awareness of environmental (E) and social ... effect on perceived price fairness and purchase intention. This suggests that companies exporting to ... , 마케팅 전략을 수립하고 실행하는 방안이 필요함을 제시하였다. In order to verify the effects of consumer awareness of company's

논문 | 23페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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