"Consumers' Intention to use"의 검색결과 입니다.

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연관검색어

LG 스타일러 figurative language poem brand community 소비자행동론 consumer decision making large problem type marketing research perceived usefulness

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"Consumers' Intention to use" 검색결과 81-100 / 199건

헤어샵에서 판매하는 제품에 대한 소비자인식과 만족도 및 구전의도의 영향관계 (Effect Relationship of Consumer Perception, Satisfaction and Word-of-mouth Intention about Products Sold at Hair Shop)

the hair shop products and the influence of word-of-mouth intention. Consumers who have experience ... factors were derived. The mean of three items was used as the word-of-mouth intention. Fourth, the ... intention had a partially significant effect. it is necessary to emphasize that hair shop products are

논문 | 8페이지 | 무료 | 등록일 2025.05.22 | 수정일 2025.05.26

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온라인 친환경 플랫폼 참여기업들의 비즈니스 마케팅 전략을 위한 소비자 라이프스타일 성향에 따른 녹색매장의 이용 의도에 관한 연구 (A study on the intention to use green stores according to consumer lifestyle tendencies for business marketing strategies of companies participating in online eco-friendly platforms)

. Consumers with the highest intentions to use eco-friendly online stores showed 43.6% of their intentions ... of domestic consumers influence the intention to use eco-friendly online stores. Through the ... basis for enabling empirical research that affects the intention to use eco-friendly online stores, the

논문 | 14페이지 | 무료 | 등록일 2025.07.11 | 수정일 2025.07.19

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친환경 소구와 사용편의성이 친환경 제품의 품질지각과 구매의도에 미치는 효과 (The Effects of Usability and Eco-Friendly Appeal of Green Products on Quality Perception and Purchase Intention)

negative perceptions of eco-friendly products along with positive ones. Consumers tend to purchase products ... -friendly products as ‘easy and convenient to use’, they perceive higher quality, which leads to purchase ... intention. It was also found that the purchase intention tends to increase when high user c

논문 | 16페이지 | 무료 | 등록일 2025.07.11 | 수정일 2025.07.19

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스포츠 이벤트 공식후원사의 스폰서십 활동과 브랜드 자산 및 구매의도 간의 구조적 관계: 2014 인천아시안게임을 중심으로 (The Structural Relationship among the Sponsorship Activities, Sponsors’ Brand Equity and Consumer Purchase Intention on Sports Event Official Sponsors: Focus on 2014 Incheon Asian Game)

Purchase Intention on sports events. Data were analyzed using correlation analysis, confirmatory factor ... intention, brand equity and purchase intention were statistically significant according to sex. 한국체육학회 한국체육학회지 박주호, 조광민, 장원용 ... focused on the structural relationships among Sponsorship Activities, Brand Equity and Consumer

논문 | 15페이지 | 무료 | 등록일 2025.06.02 | 수정일 2025.06.05

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The Effects of Intention Inferences on Scarcity Effect: Moderating Effect of Scarcity Type, Scarcity Depth (The Effects of Intention Inferences on Scarcity Effect: Moderating Effect of Scarcity Type, Scarcity Depth)

mechanism. Consumers appear to perceive that time limits are used to attract consumers to the brand ... different mechanism. Consumers appear to perceive that time limits are used to attract consumers to the ... purchase intention using the level of the scarcity depth as moderators. In other words, we postulates

논문 | 21페이지 | 무료 | 등록일 2025.05.24 | 수정일 2025.05.27

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Are Consumers Ready to Pay More for a Healthy Menu Item at Restaurants? (Are Consumers Ready to Pay More for a Healthy Menu Item at Restaurants?)

As the concern in health increases, the restaurant industry tends not only to provide nutritional ... information of menu items but also to develop healthy items. This study aims to provide a better ... between nutritional benefits and price.To achieve these objectives, an experimental design was

논문 | 17페이지 | 무료 | 등록일 2025.06.08 | 수정일 2025.06.10

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숨은 소비 의도의 영향 요인: 아이덴티티 목적 관련성과 사회적 반사용 압력의 매개효과를 중심으로 (The Factors Influencing on Hidden Consumption Intention: Focusing on the Mediating Effects of Identity Goal Relevance and Social Anti-Usage Pressure)

represented negatively, the view of others would become an important object to avoid. Consumers ... used to purchase certain goods as a means to achieve their own goals. Since instrumental consumption is ... intentionally hide themselves and consume secretly. When the use of a particular product can achieve the

논문 | 34페이지 | 무료 | 등록일 2025.05.28 | 수정일 2025.06.04

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신뢰를 매개로 하는 유명인 SNS 구전의 효과: 준사회적 상호작용을 중심으로 (The Effects of Celebrity’s WOM Mediated by Trust in SNS: Focusing on Parasocial Interaction)

trust. These two types of trust have been hypothesized to improve the intention to accept the WOM ... information. The questionnaire was administered to 217 college students using the items proved in the ... can be used as a marketing tool. Second, in order to become a powerful influencer on SNS, celebrity

논문 | 16페이지 | 무료 | 등록일 2025.07.01 | 수정일 2025.07.05

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쌀을 이용한 HMR 식품의 경험가치가 긍정적 인상 형성과재구매의도에 미치는 영향 (Effect of experienced value of HMR food using rice on positive image formation and repurchase intention)

study is to investigate and analyze the effect of experienced value of HMR food using rice on ... attitude and repurchase intention using SmartPLS. This study is aimed at consumers who purchase HMR food ... using rice to increase the consumption of rice, which has been rapidly declining recently. Results

논문 | 19페이지 | 무료 | 등록일 2025.06.02 | 수정일 2025.06.06

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스마트폰에 대한 소비자선호도 및 구매의도에 관한 연구 : 지각된 비용과 기대혜택을 중심으로 (A Study on Consumer Preference and Purchase Intention to Smart Phone : Focused on Perceived Cost and Expected Benefit)

to buy them.Second, the differences between groups of the preference and the purchase intention were ... purchase intention were found according to the ages, the marital status and the education level. The ... the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements

논문 | 16페이지 | 무료 | 등록일 2025.07.18 | 수정일 2025.07.21

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베트남에서 한류와 한국 화장품 광고에 대한 태도가 추천의도에 미치는 영향 - 국가이미지와 한국 화장품 태도를 매개변수로 - (The Effect of ‘Hanllyu’ Trend and Cosmetic Advertising on the Introduction of Korean Cosmetic Products in Vietnam Market: The Mediating Variables Role of Korea Images and Consumers' Attitudes toward K)

to verify the effect of Korean Wave and cosmetics advertising on recommendation intention of Korean c ... intention. To analyze this, it conducted the online survey to 298 women consumers who live in Ho Chi Minh ... reason, Korean culture needs not only to be expanded through Korean Wave using K-POP and celebrities

논문 | 13페이지 | 무료 | 등록일 2025.07.18 | 수정일 2025.07.21

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인플루언서 유형에 따른 소비자 태도와 준사회적 상호작용의 매개 역할 (Consumer Attitudes by Source Type of Influencer and the Mediating Role of Parasocial Interaction)

on the above are as follows. RH 1. Consumer attitude(brand attitude, purchase intention, and s ... elebrity. RH 1-3. When the type of influencer is a celebrity, the intention to share will increase further ... attitude, purchase intention, and sharing intention)? In order to verify research hypotheses and solve

논문 | 29페이지 | 무료 | 등록일 2025.07.01 | 수정일 2025.07.05

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쇼핑가치가 커스터마이징 제품 구매의도에 미치는 영향에 관한 연구 (A Study on the Effect of Shopping Value on the Purchase Intention of Customizing Product)

purchase usefulness and ease of perceived value and purchasing intention according to shopping value ... practical shopping value group. Consumers perceived usefulness and value when purchasing customized ... preference clarity on usability and ease of use, and the usability on perceived value. Purchase intention

논문 | 14페이지 | 무료 | 등록일 2025.07.05 | 수정일 2025.07.10

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한·중 소비자의 스마트폰 채택 관련 지각된 선택행동에 대한 비교연구 (A Comparative Study of Consumers' Perceived Choice and Attitudes toward Using Smartphone in Korea and China)

omposed of ease of use, usefulness, and satisfaction. In order to compare Chinese consumers with Korean ... result of hypothesis testing, usefulness as well as satisfaction appear to have statistically sign ... influence of satisfaction appears larger; in China the usefulness appears to have greater influence. As

논문 | 25페이지 | 무료 | 등록일 2025.07.17 | 수정일 2025.07.21

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중국 소비자의 중고거래 플랫폼(앱) 이용특성에 관한 연구: 시엔위(闲鱼)를 중심으로 (A Study on Chinese Consumers' Use Characteristics on Second-Hand Trading Platform: Focused on Idle Fish(Xianyu,闲鱼))

ales experience as the moderating variable to explore the impact on continuous use intention. This ... haracteristics and cognitive usefulness as media number to study consumers' sustainable use intention. Based ... intention of continuous use. Finally, according to the results of moderating variable analysis, the

논문 | 30페이지 | 무료 | 등록일 2025.06.18 | 수정일 2025.06.26

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정보보호 관점의 금융 마이데이터 서비스 수용 요인에 관한 연구 (A Study on Acceptance Factors of Financial Mydata Service from Information Security Perspectives)

성과 투명성 보장을 위해 적용하는 보안요인은 금융서비스라는 측면에서 편의성 또한 고려해야 함을 확인하였다. Consumers’ enhanced intention to adopt ... these security factors on consumers’ intention to adopt the Mydata service, thus providing useful ... leakage of customer information according to the rising value of data can have negative impacts on

논문 | 16페이지 | 무료 | 등록일 2025.06.27 | 수정일 2025.07.04

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VR쇼핑의 소비자 수용도 분석 연구 (Analysis of Consumer Acceptance of VR Shopping)

hopping and future intentions for use have already reached a considerable level. Consumers ... on-line and off-line are spreading. VR is especially expected to be widely used in the distribution ... experience, VR shopping is expected to be used as the core technology of next generation’s online

논문 | 19페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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식물성 대체 음료에 대한 소비자 구매의도 요인분석 (Analysis on the Factors Influencing Purchase Intention of Consumers for Plant-Based Milk)

to climate change and personal health has been rising. However, there are few empirical analyses on ... the marketing methods or market growth of plant-based milk. In this regard, this study aimed to ... analyze the purchase intention of consumers for plant-based milk in the Korean market and provide

논문 | 25페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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중국소비자가 지각하는 서비스품질과 한국 패션제품 품질이 소비자 만족도와 재구매의도에 미치는 영향 - 타오바오 구매대행 서비스를 중심으로 - (The effect of Chinese consumers’perceived service quality and Korean fashion product quality on consumer satisfaction and repurchase intention - Based on Taobao buying service -)

. Consumer satisfaction then has significant impact on repurchase intention. However, the efficiency of s ... onsumer satisfaction. Conclusion This study suggests that to enhance consumer purchase intention, both ... onsiderable intention in the past few years in China. Most people choose China's biggest open market

논문 | 14페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.06.04

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탄소성적표지제에 따른 소비자 행동 분석 (Consumer Behavior Analysis on Carbon Footprint Labelling System)

Home Plus Boo-cheon Yeo-wol mart had been used to deduce consumer characteristic.Consumers who buy ... used to deduce consumer characteristic. Consumers who buy carbon footprint labelled products are ... from November 14th to 22nd of 2009. We used SPSS for Windows 18.0 program in doing frequent analysis

논문 | 27페이지 | 무료 | 등록일 2025.05.26 | 수정일 2025.05.27

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