SEVEN ELEVEN(세븐 일레븐) 사례연구

소개

Supply chain management교재(저자:Sunil chopra)의 chapter3의 세븐 일레븐 사례연구

목차

1. Overview of Seven-Eleven Japan CO.
◆ Area-dominance strategy
◆ Combined Distribution System
◆ Delivering Temperature-Independent Items in Bulk Increasing Payload Efficiency
◆ Consolidation of route transport

2. Case study Summary
◆ Company history and profile
◆ The convenience store industry and Seven-Eleven in Japan
◆ Store information and contents
◆ Store service
◆ Seven-eleven japan’s integrated 점포 information system
◆ Seven-eleven`s distribution system
◆ Seven-eleven in the USA

3. Question
⑴ A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case?

⑵ Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice?

⑶ What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan?

⑷ Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center. What benefit does Seven-Eleven derive from this policy? When is direct store delivery more appropriate?

⑸ What do you think about the 7dream concept for Seven-Eleven Japan? From a supply chain perspective, is it likely to be more successful in Japan or the United States? Why?

⑹ Seven-Eleven is attempting to duplicate the supply chain structure that has succeeded in Japan in the United States with the introduction of CDCs. What are the pros and cons of this approach? Keep in mind that stores are also replenished by wholesalers and DSD by manufactures.

⑺ The United States has food service distributors that also replenish convenience stores. What are the pros and cons to having a distributor replenish convenience stores versus a company like Seven-Eleven managing its own distribution function?

본문내용

1. Overview of Seven-Eleven Japan CO.
◆ Seven-Eleven Japan CO. 경영의 6가지 측면
- Merchandising
- Distribution
- 점포 construction and facilities
- Waste disposal and recycling
- Living in harmony with local communities
- Franchising

◆ Area-dominance strategy
이 전략은 일정 지역을 압도적으로 지배할 수 있도록 점포를 집중 출점하는 것이다. Seven-Eleven Japan은 이러한 집중출점방식(Area-dominance strategy)을 수립하여 10,000개가 넘는 점포를 보유하고 있음에도, 그 위치를 32개 관할권으로 제한함으로써, 지역이름의 인식을 높이고, 고객 수를 증가시키면서 분배시스템을 더욱 효율적으로 운영한다. 이 전략은 분배시스템의 routing이 고객의 요구를 원하는 시간에 원하는 장소에서 충족시켜줄 수 있도록 보장해준다.

◦ Merit of Area-dominance strategy
① 물류비용 삭감
② 효과적인 인지도 상승
③ 직원에 대한 교육의 밀도 증가
④ 해당 지역의 고객 요구에 대한 분석 용이
⑤ 독점가능, 타 기업에 대한 방어

참고자료

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