영작 ) 영국 소재 대학의 마케팅 - 특정기업 또는 조직을 선정할때 영국 소재로 선정

목차

I. Introduction

II. Main subject
1. Situational Analysis
2. Segmentation, Targeting, and Positioning (STP)
3. Advanced Segmentation, Targeting and Positioning (STP)
4. Expanded marketing mix
5. Detailed Budget Justification
6. Expanding the role of e-commerce and Data Interpretation in Marketing
7. Expanded Policy Implications and Future Strategies

Ⅲ. Conclusion

IV. References

본문내용

Strategically located in London, UIE is uniquely positioned to attract a diverse pool of national and international students. The University's mission to "empower global leaders through cutting-edge education" highlights its focus on fostering innovation and leadership. Its vision to be a "global hub for innovation" aligns with current global trends, which emphasise digital transformation and entrepreneurial skills. This expanded launch underscores UIE's commitment to leveraging technological advancements, such as e-commerce platforms, to streamline its operations and expand its market presence.
UIE recognises the changing dynamics of higher education, where competition extends beyond traditional institutions to include online education platforms and corporate training programmes. As such, the University must adopt a forward-thinking, data-driven approach to marketing that is in line with its innovative ethos and meets the needs of its target market.

참고자료

· UIE | Intercontinental University of Business
· https://uie.edu/en/
· University of Liverpool – MSc Digital Marketing and Analytics
· Digital Marketing and Analytics MSc - 2025/26 entry - Courses - University of Liverpool
· University of Northampton – MSc Digital Marketing:
· https://www.northampton.ac.uk/courses/digital-marketing-msc
· Aston University – MSc Digital Marketing and Analytics
· https://www.aston.ac.uk/study/courses/digital-marketing-and-analytics?
· Coventry University – MSc Digital Marketing with Data Analytics:
· https://www.coventry.ac.uk/london/course-structure/pg/digital-marketing-with-data-analytics-msc