[마케팅] STP 이론을 적용한 불닭볶음면 케이스 분석 및 솔루션 제시

목차

1. 불닭볶음면? (Buldak Stir-Fried Noodle)

2. Competitors

3. Marketing Strategy

4. Segmentation
1) Geographic
2) Demographic
3) Behavior
4) Psychographic

5. Latent Demand & Competitive Position

6. Targeting

7. Positioning

8. Suggestion

본문내용

불닭볶음면?
(Buldak Stir-Fried Noodle)
Spicy pepper(청양고추) : 4,000~ 10,000 SHU
불닭볶음면: 4,410 SHU
Warning: EXTREMELY SPICY!!!
Price 1,400 Won
Product Launching Date 2012.04
Weight 140g

• Samyang food: famous for Samyang ramen and 불닭 볶음면, no.4 in ramen market.
• Extremely hot(4410 SHU) that it might cause a stomachache.

So what’s 불닭볶음면? It is made by Samyang food, the company that is famous for launching Samyang ramen, and 불닭볶음면. Samyang food currently ranks 4th place in the ramen market, and they are now trying to go up.

참고 자료

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