삼양 불닭볶음면의 4P분석

목차

1. Product
2. Price
3. Place
4. Promotion
5. Schedule

본문내용

Ramen Market Expectation
2011 The First Half Growth : 3.7%
The Third Quarter Growth : 6.4%
Decreasing Sales of White-Soup Spicy Noodle

<중 략>

Age : Young(10~20), Middle (30~40), Old (40~)
Occupation : Student, Worker, Households, Pensioners
Family life cycle : Single, Married, Divorcer with kids,
Social class : Middle and Lower class
Recency : Purchased in past 7 days
Frequency : 0~1, 2~3, over 3 times in a week
Phycographic : People who like spicy food
People who relieve stress by food
People who are sick of normal
  noodle product

참고 자료

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