Evaluation on Corporate Social responsibility of Colgate (기업의 사회적 책임 - 콜게이트, 영문리포트)

소개

영국 대학 리포트 (영문)
기업의 사회적 책임에 대한 리포트
세계적인 기업 콜게이트의 비판적 평가

목차

1. Introduction
1.1 Profile of Colgate-Palmolive and aim of this report
1.2 Corporate Social Responsibility

2. Evaluation on Colgate’s manufacturing

3. Evaluation on Colgate’s CSR policy
3.1 Evaluation using Carroll’s Pyramid Model
3.2 CSR policy of Colgate-Palmolive

4. Ethical issue
4.1 Ethical issue of Colgate-Palmolive
4.2 Ethical theories

5. Stakeholder Analysis

6. Conclusion and recommendation

본문내용

Executive Summary
The aim of this report is to critically evaluate Colgate’s manufacturing component of the supply chain and Corporate Social Responsibility policies. Colgate-Palmolive was an organisation researched in this report. The key findings of their effectiveness of CSR policies are found through Carroll’s pyramid model. Colgate’s policies analysed by this model were efficient, effective and successful. However, there was an issue which disregard their CSR policy and it was considered to be unethical decision. To avoid such unethical decisions that are against their policies, this report recommend to adapt seven-step guide (Davis, 1999). Making decisions referring to this step guide will be beneficial for Colgate-Palmolive to make less faults in decision making.

1. Introduction
1.1. Profile of Colgate-Palmolive and aim of this report
Colgate-Palmolive began in 19th century based in New York City as a small soap and candle business which has a history of 200 years-time now.

참고자료

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