아름다운가게 Beautiful Store 마케팅 영문보고서(A+받은 보고서, 이론에 철저하게 기반한 마케팅 processBudget 포함,우수 Segmentation)

목차

1. Executive Summary
1) Mission and Vision
2) Structure
3) What We Do

2. Environmental Analysis
1) Micro
2) Macro

3. Threats and Opportunities

4. Objectives and Issues

5. Marketing Strategy
1) Segmentation & Targeting

6. Positioning
1) Problem
2) Positioning Statements

7. 4p
1) product
2) place
3) Price
4) Promotion
5) Budget and control

본문내용

The Beautiful Store was established as a non-profit corporation in order to contribute to environmentally friendly changes in our society and marginalized people both home and abroad as well as actives that serve public interest. Our mission is stated as “Make a beautiful world of sharing and circulation where everyone participates. Following to the mission, the vision is ”A NGO that serves public interest and is equipped with professionalism”

<중 략>

Process of developing new products of normal conglomerates for the Beautiful store is acquiring donation products. The biggest mission is to gain a useable, consumable product. Even though there are tons of ideas brought up, most of them do not continue until the actual process of second-hand trading. The Beautiful store generally used 3 types of ways that attracted the donators. First is operating donation events. Events such as Beautiful Saturday, Beautiful Day, Daily stores offered tailored events and experiences to customers who participated. Second is the establishment of infrastructure.

참고 자료

http://e-store365.or.kr/board/view.do?boardName=free&seq=403