Marketing Game Strategy
*귀*
- 최초 등록일
- 2013.10.13
- 최종 저작일
- 2013.02
- 23페이지/
MS 워드 - 가격 2,500원
다운로드
장바구니
목차
Ⅰ. Initial StrategyⅡ. Analysis for Each Period
Period
ⅰ) Decisions for Period
ⅱ) Results of Decision and Interpretation for Period
Period
ⅰ) Results of Last Period
ⅱ) Decisions for Period
ⅲ) Results of Decision and Interpretation for Period
Period
ⅰ) Results of Last Period
ⅱ) Decisions for Period
ⅲ) Results of Decision and Interpretation for Period
Period
ⅰ) Decisions for Period
ⅱ) Results of Decision and Interpretation for Period
Ⅲ. Self-Reflection Report (Good and Bad of Ours)
Ⅳ. Exhibitions
Ⅴ. References
Ⅵ. Executive Summary
본문내용
Ⅰ. Initial StrategyAccording to the text, our firm treats a high technology product called voice recognition device (VRD). The market of the product has nearly 120,000 potential customers and we have 980,000$ as the budget. Considering the feature of our product, the strategy of our company has become clear. We choose high price strategy, focusing on high-end market. And among the six main segments mentioned in the text, our company decided to select the segment of the high-tech managers which has a lot of segment attractiveness. As we divide the definite segment of the high-tech managers, the point of the related content is seen in the article Hotelier Gets Face-Lift to Draw Young Travelers. In this article, Mr. Solomons said “We look ahead at consumer needs and how we're going to meet them.
<중 략>
Units Sold 3416 1670 5086
Wholesale Price $199.00 $199.00
Unit Cost $75.00 $75.00
Gross Sales $679,784 $332,330 $1,012,114
Cost of Goods Sold $256,200 $125,250 $381,450
Transfer Charges $23,783
Gross Margin $606,882
Expenses
Advertising $100,000
Sales Force-Salary $140,000 $60,000 $200,000
-Firing Costs $0
-Commission $47,585 $23,263 $70,848
Customer Service $100,000
Sales Promotion $0 $1,500 $1,500
R&D for Product Modifications $0
Marketing Research $25,000
Total Expenses $497,348
참고 자료
Gamerman, E. (2011, July 30). The Engineer of Everyday Objects Retrieved from http://online.wsj.com/article/SB10001424053111903999904576470091454779676.html?mod=dGreg Bensinger (2012, January 13) Pushing Mobile Payments, Amid Customer Adoption, Companies Tout Technology’s ‘Side Benefits’ The WALL STREET JOURNAL. Retrieved from http://online.wsj.com/article/SB10001424052970203721704577156950263635424.html
Kotler, P., & Armstrong, G. (2012) Principles Of Marketing. Westford in The United States of America: Pearson Prentice Hall.
Kris Hudson (2011, Nov. 14). Hotelier Gets Face-Lift to Draw Young Travelers Undaunted by Global Economic Strife, Hotel Operator Sees Room to Grow With Young Travelers, Affluent Chinese. The WALL STREET JOURNAL. Retrieved from http://online.wsj.com/article/SB10001424052970203537304577032402793123664.html
