설화수보고서

소개

설화수보고서

목차

1. Brand Selection


2. Situation Analysis


3. Developing Advertising Strategy


4. Creative plan


5. Media

본문내용

The meaning of Seol Wha Soo:SulwhaSoo is a cosmetics from Amore Pacific developed by the cooperation with the Kyung Hee University Oriental Medicine Department based on the evidence of traditional oriental product. The meaning of the brand is `Blossoming a beatiful snow flower on top of a branch called Age. It`s a metaphor of dried tree branch during winter with piled snow on the branches look beautiful for women with age developing beauty. This brand has a vision to put its brand philosophy on the succession of the coception of beauty and to give credit to the prescription as a global name-brandA brand that pursues an epigyny of aesthetics- By using the original resources from nature to take care of ones beauty, and to develop an inter-relationship between human and nature-To benefit the skin by making a body and mind that controls the inner side-The combination of ancient wisdom and modern technologyInspired by the elegant curve, the containers are designed to look spectacular, and also considered the felling of the grip when held in hand. Like a ceramic made by a master, it shows composure of traditional aesthetics with effort and beauty- the color gold, which represents royalty, is used to write the Chinese character ‘수‘ and on the bottlesBased on Korea`s traditional colors known as fivecolor(blue, white, red, black andyellow)that represent the energy of the Ying Yang ···A domestically certified oriental cosmetics,

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