[경영분석,발표자료] 애슐리 프리젠테이션(SWOT,5 forces포함), 사업계획서, 국제경영

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국제경영,경영,business

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Introduction of Ashley
SWOT Analysis
Five Forces Model
Strategy
International Issue

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Introduction of Ashley
Research Background
Q1. What is Ashley’s difference from the other restaurants?
Q2. How it is setting its brand awareness?
Brand Concept: The place we always want to be invited
Ashley’s History
Types of Ashley: Ashley classic, Double you, Double you plus, Ashley to go

SWOT Analysis
Strength Weakness
Cheap price, Various food
Feminine interior, Different strategy
National brand
Reduce distribution cost Low brand awareness
Freshness management
Rare contact with customer
Limitation of menu
Opportunity Threat
Growth of eating out
Western pattern food life
Increase SNS
Interest about well-being and healthy food Existence of rival company
Limited using group
Price of law material
Variables of food supplies

Five Forces Model
Supplier power Distribution type Family Restaurant → Use combined distribution channel with Retail shop → Reduce cost of purchases
Customer power Various options to select family restaurant
New entrants Compare to other industry, It doesn’t need to invest a lot of money
Companies which have their own distribution channel
Substitute products Substitutes as a food, Substitutes as a space for conversation
Competitive rivals Market saturation, discount coupon, associated card

Strategy
Cost leadership
Set customer loyalty
Product differenciation focusing on segmented target(Gold miss mrketing)

International Issue

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