201104_국제 경영_international business_A decade of Organizational Change in Unilever (영문 레폿_고대 경영 A+)

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유니레버 국제 경영 영문 report 입니다 (고대 경영 a+)
Unilever, a successful Multinational Corporation with nearly a century of history started out as a consumer goods company of Europe in 1890’s. The company entered international markets and number of subsidiaries grew, but it faced the dilemma between centralization and diversification....

목차

PART I
Introduction

PART II
Supply chain of Unilever and Organization Support System

PART III
Analysis of Unilever’s Organization Structure evolution
i) Unilever’s beginning- rationale behind the decentralized approach
ii) From decentralization to fragmentation- Geographic division structure
iii) Unifying Unilever through organizational restructuring


PART IV Achieving further global unity with efficiency

PART V Conclusion

본문내용

PART I Introduction
Unilever, a successful Multinational Corporation with nearly a century of history started out as a consumer goods company of Europe in 1890’s. The company entered international markets and number of subsidiaries grew, but it faced the dilemma between centralization and diversification. This led Unilever to reconfigure its business structure and several structural changes to secure its competency in the global environment. Examining Unilever’s evolution of Organization Structure can reveal importance of finding the right business structure for multinational companies with many product brands. This paper will analyze evolution of Unilever’s business structure and its impact on the company’s performance, as it will be followed by recommendations for the company’s future growth.
PART II Supply Chain of Unilever and Organization Support system
Unilever relied on fundamental process of supply chain to deliver their values to customers.
From the processes from Purchasing materials and Manufacturing to Warehousing and Distribution, were habited by its subsidiaries from its initiation. Local managers had the major decision-making authorization for the whole supply chain, to suit local preferences and prevailing retail systems.

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