카이스트 경영학개론 프로젝트 닌텐도 기업분석 Strategy and Marketing

소개

카이스트 경영학개론 강의에서 닌텐도 기업분석한 내용입니다. 참고로 모두 영어로 되어있습니다.

목차

Introduction

Video Game Industry

3C

SWOT Analysis

Nintendo’s Overall Business Strategy

STP

4P

Opinion

References

본문내용

Introduction

As already stated in our previous report, Nintendo is one of the biggest video game manufacturers in the world. Right now, they are producing the Nintendo Wii and the Nintendo DS as their main hardware products. In recent years, Nintendo has succeeded in capturing much of the market share in the video game industry. This was mostly due to their innovative marketing strategy with the Nintendo Wii. In this report, we shall examine these strategies, along with their strategic management process in more detail.

Video Game Industry

As Nintendo is a major player in the video game industry, it is important to gain an understanding of the gaming business in general. Although video games have been around for a long time, they used to be considered as only a curiosity by most people. It is only recently that they have come into the spotlight, as a mainstream form of entertainment. Video games come in many forms. They may be played on computers or on consoles connected to the TV, or they may be played on portable systems that can be carried around. Nowadays, video games can even be played on calculators or cell phones. Video games have now become ubiquitous, played by everyone and everywhere. Let us now examine Nintendo’s role in this industry.

참고자료

· "Nintendo Anounces Dual-Screened Portable Game System", yahoo financial news. 10/07/2007. http://web.archive.org/web/20040402004236/
· Nintendo Wii Operations Manual - System Setup, page 28.
· "Wii players need to exercise too", BBC News Online. 21/12/2007. http://news.bbc.co.uk/2/hi/health/7155342.stm.
· "Research Shows Rehabilitation Benefits of Using Nintendo Wii", Newswise. 28/09/2008. http://newswise.com/articles/view/544616/
· "SWOT분석", The Nosuk Face's Life, 2008/06/27. http://blog.naver.com/dogslife78/30033253722
· "VIDEOGAME statistics", Online Education. http://www.onlineeducation.net/videogame/
· Strategy & Marketing part, Introduction to Business Management Lecture note