경영 전략분석 방법들 정리

소개

다양한 전략분석 기법 정리

목차

Analysis Methods (1)
Analysis Methods (2)
Analysis Methods (3)
Analysis Methods (4)
...
Analysis Methods (9)

본문내용

SWOT Analysis
知彼知己 白戰不敗 (?)

External Analysis
[Opportunities]
[Threats]

Internal Analysis
[Strengths]
[Weakness]

Strategic Options

<중 략>

PARTS Framework
A.Brandenburger, Co-opetition, 1996.
Changing the game
Players
You can change the players in the game, including whether to participate yourself.
Added Values
You can change the distribution of value added across players by raising your added value, and lowering others.
Rules
Rules structure the play, You can influence or change them to our advantage.
Tactics
Players perception of new market information influences strategic moves. You can manage information to change the game to your advantage.
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참고자료

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