포도 재배농가 표준 경영진단표 갱신 연구 (The Study on the Renewal of Management Checklist for Grape Farmer)

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 25권 / 6호 / 89 ~ 99페이지
· 저자명 : 이철휘, 장현동, 김학헌, 서정학, 허무열

초록

Purpose: This study was carried out to meet the direction of agriculture technology support in Agriculture Development Administration(RDA).
Research design, data, and methodology: The way of RDA policy for farner’s management support have been transformed from one-sided instruction to taget consulting since 1990s. The management checklist of 60 crops had been developed from 1998 to 2002. These checklists don’t meet to present farming management. And so they needs to be updated as to the situation of pesent farmer’s management. To do it, this study was accomplished by four steps. These includs pilot survey for farmers, the depth interview of experts, delpi expert survey and empirical survey of farmer’s management by updated checklist. To see the result of pilot survey for 14 grape farmers by exisiting checllist.
Three factors of four ones have to be updated to meet present situation in management performance index. In part of checking subdivision, eight factors of twenty one have to be renewaled to be utilized on spot. To decide like this result, statistical method which made by standard error was used. In a second step, the depth interview of grape experts was made to establish the blueprint of grape checklist. The draft of the grape management checklist renewal which was made by grape experts was checked by delpi survey method.
Results: As the result of delpi expert survey, the opinion of experts have a agreement by IQR. To see the weight rate of subdivided factors, the structure of grape garden 30.64%, the cultivation of grape 22.71%, the management of grape garden 28.21%, the management control 18.43%. Wave was found to be positive. Fourth, the relationship between the brand experience and attitude towards Korean consumer goods and products was found to be positive. Finally, the relationship between attitude towards the wave and Korean consumer goods and products were found to be positive.
Conclusions: To make a r enewal c hecklist f or grape f armers, pilot survey and Delphi survey were carried out. The result of this surveys, Three management performance indice, four categories of checking factors and 27 small checking parts were determined. This checklist was divided into five staires according to the level of technique. Grape farmers and consultants can self-check by this checklist. It is appropriate to solve the problem in relation to grape farmer’s cultivation and management.

영어초록

Purpose: This study was carried out to meet the direction of agriculture technology support in Agriculture Development Administration(RDA).
Research design, data, and methodology: The way of RDA policy for farner’s management support have been transformed from one-sided instruction to taget consulting since 1990s. The management checklist of 60 crops had been developed from 1998 to 2002. These checklists don’t meet to present farming management. And so they needs to be updated as to the situation of pesent farmer’s management. To do it, this study was accomplished by four steps. These includs pilot survey for farmers, the depth interview of experts, delpi expert survey and empirical survey of farmer’s management by updated checklist. To see the result of pilot survey for 14 grape farmers by exisiting checllist.
Three factors of four ones have to be updated to meet present situation in management performance index. In part of checking subdivision, eight factors of twenty one have to be renewaled to be utilized on spot. To decide like this result, statistical method which made by standard error was used. In a second step, the depth interview of grape experts was made to establish the blueprint of grape checklist. The draft of the grape management checklist renewal which was made by grape experts was checked by delpi survey method.
Results: As the result of delpi expert survey, the opinion of experts have a agreement by IQR. To see the weight rate of subdivided factors, the structure of grape garden 30.64%, the cultivation of grape 22.71%, the management of grape garden 28.21%, the management control 18.43%. Wave was found to be positive. Fourth, the relationship between the brand experience and attitude towards Korean consumer goods and products was found to be positive. Finally, the relationship between attitude towards the wave and Korean consumer goods and products were found to be positive.
Conclusions: To make a r enewal c hecklist f or grape f armers, pilot survey and Delphi survey were carried out. The result of this surveys, Three management performance indice, four categories of checking factors and 27 small checking parts were determined. This checklist was divided into five staires according to the level of technique. Grape farmers and consultants can self-check by this checklist. It is appropriate to solve the problem in relation to grape farmer’s cultivation and management.

참고자료

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