AHP기법을 이용한 캠핑장 선택속성에 대한 우선순위 분석 (Priority Order Evaluation of Selection Attributes of the Camping site through AHP)

서지정보

· 발행기관 : 한국사회체육학회
· 수록지 정보 : 한국사회체육학회지 / 60호 / 363 ~ 373페이지
· 저자명 : 김화룡, 백우열

초록

The purpose of this study was to explore the priorities of camping site selection factors and provide managerial standpoints for those camping site owners in Korea. In order to achieve the study purpose, a total of 18 subjects participated in the study from March 3rd to October 11th, 2013 by using a purposeful sampling method. The study participants in this study, specifically, included five local government facility managers, three sports marketers with the research interest in leisure and outdoor activities, five sports tourism professors, and five camping website managers. The collected data was encoded for statistical analyses including a frequency analysis and an Analytic Hierarchy Process analysis by using SPSS(ver. 18.0) and EC-2000. Results were as followed. First, the priorities of camping site selection factors were shown to be natural environment, physical environment, human service, registration service, accessibility, price in an orderly manner. Second, the priorities in the natural environment were shown to be botanical resource and the existence of wild animals, parking lot accessibility in the physical environment, staff politeness in the human resource, telephone and internet registration in the registration service, and camping site brochure in the accessability. Lastly, the overall priorities for all evaluative items were shown to be botanical resource and wild animals, electricity price, ecological environment, environment around camping sites in an orderly manner.

영어초록

The purpose of this study was to explore the priorities of camping site selection factors and provide managerial standpoints for those camping site owners in Korea. In order to achieve the study purpose, a total of 18 subjects participated in the study from March 3rd to October 11th, 2013 by using a purposeful sampling method. The study participants in this study, specifically, included five local government facility managers, three sports marketers with the research interest in leisure and outdoor activities, five sports tourism professors, and five camping website managers. The collected data was encoded for statistical analyses including a frequency analysis and an Analytic Hierarchy Process analysis by using SPSS(ver. 18.0) and EC-2000. Results were as followed. First, the priorities of camping site selection factors were shown to be natural environment, physical environment, human service, registration service, accessibility, price in an orderly manner. Second, the priorities in the natural environment were shown to be botanical resource and the existence of wild animals, parking lot accessibility in the physical environment, staff politeness in the human resource, telephone and internet registration in the registration service, and camping site brochure in the accessability. Lastly, the overall priorities for all evaluative items were shown to be botanical resource and wild animals, electricity price, ecological environment, environment around camping sites in an orderly manner.

참고자료

· 없음