패밀리레스토랑 업종별 선택속성과 만족에 관한 연구: 중식․이태리식․미국식․씨푸드 패밀리 레스토랑 비교 (A Study on Selection Attributes and Satisfaction for Spectating Family Restaurant)

서지정보

· 발행기관 : 한국외식경영학회
· 수록지 정보 : 외식경영연구 / 13권 / 1호 / 193 ~ 213페이지
· 저자명 : 김효정, 고성희, 한상설

초록

New type of restaurants and menus have been developed in keen competition. In this circumstance, restaurants need developing differential strategy to satisfy customers. As we study the difference of selection attributes that affects customer satisfaction of classified restaurants, we would like to set the fundamental of strategy development.
General service factors that include cleanness, kindness, and fast service affect customer satisfaction in four types of restaurant. However, social and conspicuous factor affect customer satisfaction in Chinese restaurant. the factor of seeking new thing affects customer satisfaction in Italian restaurant, health factor affects customer satisfaction in seafood restaurant, and additional service factor affect customer satisfaction in American restaurant. The earlier studies measured satisfaction and motivation related to customer characteristic. As we found selection attributes of family restaurant type affects customer satisfaction. We could get conclusion that Chinese, Italian, American and Seafood restaurants should set and execute each different strategies.

영어초록

New type of restaurants and menus have been developed in keen competition. In this circumstance, restaurants need developing differential strategy to satisfy customers. As we study the difference of selection attributes that affects customer satisfaction of classified restaurants, we would like to set the fundamental of strategy development.
General service factors that include cleanness, kindness, and fast service affect customer satisfaction in four types of restaurant. However, social and conspicuous factor affect customer satisfaction in Chinese restaurant. the factor of seeking new thing affects customer satisfaction in Italian restaurant, health factor affects customer satisfaction in seafood restaurant, and additional service factor affect customer satisfaction in American restaurant. The earlier studies measured satisfaction and motivation related to customer characteristic. As we found selection attributes of family restaurant type affects customer satisfaction. We could get conclusion that Chinese, Italian, American and Seafood restaurants should set and execute each different strategies.

참고자료

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