와인소비자의 라이프스타일에 따른 와인구매행동 차이연구: 중국 상해지역 와인소비자를 중심으로 (A Comparative Study on The Lifestyle of Wine Consumers in Relationship with Wine Purchasing Behavior: Based on Wine Consumers in ShangHai of China)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 25권 / 7호 / 521 ~ 539페이지
· 저자명 : 고재윤, 짱하이디, 이수백

초록

This study was created with the intention of helping develop China’s wine market.
Utilizing theory and China’s wine consumers as the foundation, this study strives to grasp the wine consumers’ difference in consumption patterns according to differences in life factors, thus providing a useful foundation of information to wine companies and specialist stores. 323 surveys were sent out and 246 were included in the final research and report, where the remaining 77 were deemed unusable and omitted from the final study.
This study utilizing the survey and statistics, the study came to the following conclusions. First, Depending on wine consumers life-style differences, information sources differ. Second, Depending on wine consumers life-styler differences,purchasing Behavior differ. Third, Depending on wine consumers life-style differences, decision factors differ.

영어초록

This study was created with the intention of helping develop China’s wine market.
Utilizing theory and China’s wine consumers as the foundation, this study strives to grasp the wine consumers’ difference in consumption patterns according to differences in life factors, thus providing a useful foundation of information to wine companies and specialist stores. 323 surveys were sent out and 246 were included in the final research and report, where the remaining 77 were deemed unusable and omitted from the final study.
This study utilizing the survey and statistics, the study came to the following conclusions. First, Depending on wine consumers life-style differences, information sources differ. Second, Depending on wine consumers life-styler differences,purchasing Behavior differ. Third, Depending on wine consumers life-style differences, decision factors differ.

참고자료

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