基于SWOT分析的韩国引进中国留学生发展战略研究 －以2000年至2020年期间赴韩留学中国留学生数据为基础 (Research on the development strategy in introduction of Chinese students based on SWOT analysis by Korean international education industry)

서지정보

· 발행기관 : 한국아시아학회
· 수록지 정보 : 아시아연구 / 25권 / 3호 / 57 ~ 72페이지
· 저자명 : 王誉璇, 김현태

초록

中国留学生是韩国国际教育产业的最大生源国，依据韩国国际教育开发院（KEDI）2000年至2020年统计数据显示：韩国国际教育产业引进中国留学生自21世纪起即进入高速增长和稳定发展期，其中经历多个历史时期的变化，可以通过数据统计和分析分为多个阶段；在此基础上，加以阐述韩国引进中国留学生相关的问题及其发展战略。在韩国留学的中国留学生在2019年达到高峰，在2020年后收到COVID-19全球大流行因素和多重因素作用，连续2年下降，事实上自2017年之后，赴韩留学生增加率有着明显的下跌趋势。韩国引进中国留学生的策略和现状对于韩国国际教育产业有着举足轻重的地位，其中既有“优势”和“机遇”，也面临“劣势”和“威胁”，通过SWOT分析以得出引进中国留学生受中韩关系、韩国留学政策、韩国大学等教育机构策略、学生学历提升需求的满足度等诸多因素影响。本文分析的自2000年至2020年间韩中教育交流的现状韩中留学生教育虽然有增进两国人民的理解等正面效果，但在韩语教育、学生管理以及不稳定的就业出路等方面仍存在着不足之处。随着在中国留学生增长态势的转变，韩国国际教育产业和政府引进中国留学生政策或逐步进行调整以应对，同时也开发其它国家的留学生生源市场。韩国国际教育产业为了加强从中国引进留学生，需要在进行引进优秀的中国学生、提供针对性课程、建立系统的留学生管理体系、提供就业机会等方面进行努力。通过以上问题的解决，希望两国留学生教育能够得到健康的发展。

영어초록

According to the statistics of the Korea Educational Development Institute (KEDI) from2000 to2020, Chinese students have entered a period of rapid growth and stable development. Chinese students studying in Korea peaked in 2019, falling for the second consecutive year after 2020 due to the COVID-19 pandemic and multiple factors. In fact, the growth rate of Chinese students in South Korea has been on a marked decline since 2017. The strategy and present situation of attracting Chinese students are important to the Korean international education industry, including Strength, Opportunities, Weakness and Threats. The SWOT analysis shows that the attraction of Chinese students is affected by many factors such as Sino-Korean relations, the policy of studying in Korea, the strategy of Korean universities, and the satisfaction of students' educational background. This paper analyzes the current situation of education exchange between Korea and China from 2000 to 2020, but there are still shortcomings in Korean language education, student management and unstable employment path. As the number of students studying in China has changed, Korea's international education industry and the government have introduced or adjusted their policies to cope with the change and have also developed markets for students from other countries. The Korean international education industry needs to make efforts to attract outstanding Chinese students, provide customized courses, establish a systematic management system for international students, and provide employment opportunities. Through the above-mentioned solutions, we hope that the education of foreign students in both countries will develop in a healthy way.

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