중국 소비자들의 인텔리전트 익스프레스 락커 지속사용의도에 관한 연구: TAM을 적용한 실증연구 (Using a Technology Acceptance Model to Empirically Examine Chinese Consumers’ Intention to Use Intelligent Express Lockers)

서지정보

· 발행기관 : 한국SCM학회
· 수록지 정보 : 한국SCM학회지 / 19권 / 2호 / 107 ~ 114페이지
· 저자명 : 엄금철, 김영길, 허재강

초록

This research aims to investigate what factors mainly affect consumers’acceptance of intelligent express lockers and intent to use. To answer the research question, the technology acceptance model (TAM) is employed. We collected data from a professional business survey platform in China. By adopting TAM, we examine the factors that affect the continuous use intention of intelligent express lockers. For example, location-based accessibility and privacy were found to have a positive effect on perceived ease of use and usefulness. However, intelligent express locker service provider’s responsiveness does not significantly affect perceived ease of use and usefulness. Moreover, perceived usefulness and perceived ease of use positively affect continuous use intention.

영어초록

This research aims to investigate what factors mainly affect consumers’acceptance of intelligent express lockers and intent to use. To answer the research question, the technology acceptance model (TAM) is employed. We collected data from a professional business survey platform in China. By adopting TAM, we examine the factors that affect the continuous use intention of intelligent express lockers. For example, location-based accessibility and privacy were found to have a positive effect on perceived ease of use and usefulness. However, intelligent express locker service provider’s responsiveness does not significantly affect perceived ease of use and usefulness. Moreover, perceived usefulness and perceived ease of use positively affect continuous use intention.

참고자료

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