Cross-cultural Comparison in Telepresence of South Korean and U. S. Online Military Strategic Communications

서지정보

· 발행기관 : 한국소통학회
· 수록지 정보 : 한국소통학보 / 12호 / 7 ~ 36페이지
· 저자명 : 황성욱

초록

This study conducted a cross-cultural comparison in measures of
interactivity and vividness of South Korean and the U. S. online
military strategic communications based on Hall’s high- and lowcontext
communication and Hofstede’s power distance and individualism/
collectivism. Considering contradictory literature regarding the influence
of culture on the Web, this study examined the applicability of the
cultural lens on the technological features of non-commercial Web sites.
Surprisingly, South Korean military Web sites used more Internet usermessage
interactions(RQ1), more Internet user-online communication
practitioner interactions(RQ2), more user to user interactions(RQ3), and
even more vividness features(RQ4) than their U. S. counterparts. The
one-directional results indicated that the traditional cultural perspectives
would not perfectly fit on non-commercial Web sites unlike commercial
Web sites.

참고자료

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