한의학국제박람회 참가자의 중요도-만족도 차이 연구 (Importance-Satisfaction Analysis of Participants in Exhibition on Oriental Medicine 2008)

서지정보

· 발행기관 : 관광경영학회
· 수록지 정보 : 관광경영연구 / 12권 / 4호 / 89 ~ 109페이지
· 저자명 : 조의영

초록

One of that the Exposition&Exhibition evaluation method is ISA(important -
satisfaction analysis) by Tonge and Moore(2005) has been regarded as a useful
technique to identify priority with visual chart and matrix without complicated
statistical analysis. this method can evaluates quality of participant's perceptive
experience. Therefore, This article adopted ISA to evaluates Exhibition on Oriental
Medicine 2008. The Purpose of this study investigates Participants's Gap of importance
and satisfaction to Exhibition's operational service quality for improving the quality
level. To accomplish the study purpose, this survey was conducted with participants in
The Exhibition on Oriental Medicine 2008. The results is following. The strategy is
classified of Keep up the Good Work, Concentrate Here, Low Priority, Possible
Overkill According to traditional ISA. Keep up the Good Work has Profit and 13
items. Concentrate Here strategy has a convenient Parking facility and 5 items.
Possible Overkill Strategy has a price of Experience program and the others. Low
Priority strategy has no items.

영어초록

One of that the Exposition&Exhibition evaluation method is ISA(important -
satisfaction analysis) by Tonge and Moore(2005) has been regarded as a useful
technique to identify priority with visual chart and matrix without complicated
statistical analysis. this method can evaluates quality of participant's perceptive
experience. Therefore, This article adopted ISA to evaluates Exhibition on Oriental
Medicine 2008. The Purpose of this study investigates Participants's Gap of importance
and satisfaction to Exhibition's operational service quality for improving the quality
level. To accomplish the study purpose, this survey was conducted with participants in
The Exhibition on Oriental Medicine 2008. The results is following. The strategy is
classified of Keep up the Good Work, Concentrate Here, Low Priority, Possible
Overkill According to traditional ISA. Keep up the Good Work has Profit and 13
items. Concentrate Here strategy has a convenient Parking facility and 5 items.
Possible Overkill Strategy has a price of Experience program and the others. Low
Priority strategy has no items.

참고자료

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