中日御宅文化比较研究

서지정보

· 발행기관 : 부산대학교 중국전략연구소
· 수록지 정보 : Journal of China Studies / 21권 / 2호 / 187 ~ 199페이지
· 저자명 : He ,Yangyang, 최철영

초록

The otaku culture, which developed in Japanese animation culture has over 20 years of history. Due to rapid extension of otaku culture, many sociologists have been studied otaku culture and even psychologists started to research this culture.
In 1979, the first Japanese anime magazine <OUT> came out and through this magazine Japanese otaku started to communicate each other and exchange their informations. These kinds of anime magazine became platform of communication for otaku in 80’s.
This culture was developed with economic boom era in Japan. The otaku originally started as the consumer group for public music and fashion. Japanese people accept the otaku as new modern culture and the market value of otaku culture was getting higher. The market of otaku culture grew to 670M Yen in 2010. After Japanese animation movies were introduced to other world, we can see the similar cultures formed in foreign countries.
The otaku culture merged into Chinese sub culture and the Chinese otaku culture has it’s own characteristics comparing to Japanese one due to history and cultural differences between two countries. Chinese otaku is bias to online game culture. Chinese otaku has more game consumer power then the other country’s otaku. In modern china, online game industry has the biggest portion of market sharing in ACG(Anime, Comic and Game entertainment).
Chinese otaku usually born in 80 to end of 90. Most of them are single child of their parent and beloved so much comparing to any other generation in China history. However, growing up without siblings, this generation has to overcome loneliness deep in their mind. China has big economic boom in 21 century and this generation was looking for new culture <otaku culture> which may heal their loneliness. The consumer power of otaku in Game industry is a real deal in China. Many otaku spent most of their incomes and free time to purchase ACG product. This behavior causes social issue in China nowadays. Otaku people tends to have communication disorder and separation from society.
The study of otaku culture in China is still insufficient because the definition of Chinese otaku is still ambiguous. The influence of otaku culture on ACG industry is under estimated in China.
The purpose of this paper is to analyze the otaku culture of China and Japan so that the otaku culture of China can be correctly recognized by the public through comparative study of otaku cultures between China and Japan.

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