기업가정신이 농어촌 6차산업의 경영성과에 미치는 영향 (The Effect of Entrepreneurship on the Management Performance of the 6th Industrial Complexes in Rural Areas)

서지정보

· 발행기관 : 한국유통경영학회
· 수록지 정보 : 유통경영학회지 / 24권 / 2호 / 67 ~ 85페이지
· 저자명 : 강태균, 김영문

초록

Purpose: Managers who are pushing for the sixth industry in farming and fishing villages also need to make efforts to understand consumers' needs based on entrepreneurship and improve management performance with innovative and challenging consciousness to secure market competitiveness through new product development. From this perspective, the study aimed to diagnose entrepreneurship of the sixth industrial certifiers in farming and fishing villages and present the importance of entrepreneurship and management strategies through empirical data analysis.
Research Design, Data and Methodology: The composition was measured on a five-point Likert scale with a total of 32 questions. A questionnaire was sent to CEOs and managers of the sixth industrial certification company in farming and fishing villages in Jeollabuk-do. The survey data were collected during a two month period from June 1st to July, 31, 2020. A total of 91 questionnaires were used in the analysis. A survey was conducted for hypothesis verification, and the SPSS 21.0 statistical package was used to verify the characteristics of the samples, verify the reliability and validity of the variables, and conduct correlation analysis and multiple regression analysis.
Results: Statistical analyses to determine how entrepreneurship affects the performance of the sixth industry certifiers show that first, the sixth industry entrepreneurship in farming and fishing villages has a positive impact on product competitiveness. Second, for the company's organizational performance, posture is needed to detect market trends in a future-oriented and goal-oriented manner and gain an edge over competitors through progressive decision-making. Third, the entrepreneurship of the sixth industry certifiers has resulted in supporting prior research that suggests an impact on customer satisfaction.
Implications: This study is meaningful in the sense that there are few domestic and foreign empirical studies analyzing the relationship between entrepreneurship and management performance of the sixth industrial certification companies in farming and fishing villages. Nonetheless, there is a limit to using non-financial indicators.

영어초록

Purpose: Managers who are pushing for the sixth industry in farming and fishing villages also need to make efforts to understand consumers' needs based on entrepreneurship and improve management performance with innovative and challenging consciousness to secure market competitiveness through new product development. From this perspective, the study aimed to diagnose entrepreneurship of the sixth industrial certifiers in farming and fishing villages and present the importance of entrepreneurship and management strategies through empirical data analysis.
Research Design, Data and Methodology: The composition was measured on a five-point Likert scale with a total of 32 questions. A questionnaire was sent to CEOs and managers of the sixth industrial certification company in farming and fishing villages in Jeollabuk-do. The survey data were collected during a two month period from June 1st to July, 31, 2020. A total of 91 questionnaires were used in the analysis. A survey was conducted for hypothesis verification, and the SPSS 21.0 statistical package was used to verify the characteristics of the samples, verify the reliability and validity of the variables, and conduct correlation analysis and multiple regression analysis.
Results: Statistical analyses to determine how entrepreneurship affects the performance of the sixth industry certifiers show that first, the sixth industry entrepreneurship in farming and fishing villages has a positive impact on product competitiveness. Second, for the company's organizational performance, posture is needed to detect market trends in a future-oriented and goal-oriented manner and gain an edge over competitors through progressive decision-making. Third, the entrepreneurship of the sixth industry certifiers has resulted in supporting prior research that suggests an impact on customer satisfaction.
Implications: This study is meaningful in the sense that there are few domestic and foreign empirical studies analyzing the relationship between entrepreneurship and management performance of the sixth industrial certification companies in farming and fishing villages. Nonetheless, there is a limit to using non-financial indicators.

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