한국 대중가요 선호이유에 따른 한류문화관광상품이 한국 국가이미지와 한국방문의향에 미치는 영향연구: 홍콩, 대만, 태국 잠재한류관광객 대상으로 (A Study of The Effects of The Preferred Reasons for Hallyu Pop Music on The Preferred Hallyu Cultural Tourism Products, National Image of Korea, and Intention to Visit Korea)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 22권 / 5호 / 441 ~ 461페이지
· 저자명 : 김미주, 김성섭, 박제온, 김도윤

초록

Since Korean pop music is sweeping in Asian countries, the genre has become an important part of Korean wave (Hallyu). Thus, this study attempted to identify three national potential groups' reasons for preferring Korean pop music, preferred cultural products, and their impacts on Korean national image and finally intention to visit Korea. This study used a variety of multinominal approaches including confirmatory factor analysis, hypothesis tests using SEM, and invariance test of path for hypothesized moderation.
Many significant results were generated through empirical investigations. Among them, in a comparison of Hong Kong and Taiwanese groups, Hong Kong respondents considered 'interest in Korean culture' to be a major reason for preferring Korean pop music, whereas Taiwanese respondents regarded 'visual and sound effect' to be the preferred reason. In a similar manner, the two groups expressed different preferred Hallyu tourism products. Thus, this study implies Hallyu products may be differently developed and promoted according to different national groups in Asian countries because their preferences were shown different.

영어초록

Since Korean pop music is sweeping in Asian countries, the genre has become an important part of Korean wave (Hallyu). Thus, this study attempted to identify three national potential groups' reasons for preferring Korean pop music, preferred cultural products, and their impacts on Korean national image and finally intention to visit Korea. This study used a variety of multinominal approaches including confirmatory factor analysis, hypothesis tests using SEM, and invariance test of path for hypothesized moderation.
Many significant results were generated through empirical investigations. Among them, in a comparison of Hong Kong and Taiwanese groups, Hong Kong respondents considered 'interest in Korean culture' to be a major reason for preferring Korean pop music, whereas Taiwanese respondents regarded 'visual and sound effect' to be the preferred reason. In a similar manner, the two groups expressed different preferred Hallyu tourism products. Thus, this study implies Hallyu products may be differently developed and promoted according to different national groups in Asian countries because their preferences were shown different.

참고자료

· 없음