음식소비동기와 음식관련 체험활동 선호도가 음식관광 참여의도에 미치는 영향: 제주관광객대상으로 (The Effects of the Motivation for Food Consumption and Preferences for Food-related Experiences on Participation Intention in Food Tourism: based on Tourists to Jeju Island)

서지정보

· 발행기관 : (사)한국관광레저학회
· 수록지 정보 : 관광레저연구 / 28권 / 3호 / 233 ~ 251페이지
· 저자명 : 손은미, 조문수

초록

This study explored the solutions to promote the local foods as tourism commodities, eventually contributing to the progress of the local economy by examining the effects of potential food tourists’ motivations for food consumption and their preferences for food-related experiences on participation intention in food tourism. The survey was conducted from June 30th to July 9th, 2015 at Jeju Island. The analysis results are as follows. First, the tourist’s intention to participate in food tourism is influenced by three different types of motivations for food tourism consumption: ‘novelty and a chance to escape the daily routine,’ ‘social relationship factors,’ and ‘health factors.’ Second, the tourists’ intention to participate in food tourism is also influenced by several types of motivations for food tourism experiences, such as ‘education / observation experience,’ ‘local food tasting,’ and preferences for ‘events / famous local restaurant tour.’ We hope that our findings may contribute to efforts on the part of local governments or creating effective marketing strategies to attract tourists through the promotion of food tourism.

영어초록

This study explored the solutions to promote the local foods as tourism commodities, eventually contributing to the progress of the local economy by examining the effects of potential food tourists’ motivations for food consumption and their preferences for food-related experiences on participation intention in food tourism. The survey was conducted from June 30th to July 9th, 2015 at Jeju Island. The analysis results are as follows. First, the tourist’s intention to participate in food tourism is influenced by three different types of motivations for food tourism consumption: ‘novelty and a chance to escape the daily routine,’ ‘social relationship factors,’ and ‘health factors.’ Second, the tourists’ intention to participate in food tourism is also influenced by several types of motivations for food tourism experiences, such as ‘education / observation experience,’ ‘local food tasting,’ and preferences for ‘events / famous local restaurant tour.’ We hope that our findings may contribute to efforts on the part of local governments or creating effective marketing strategies to attract tourists through the promotion of food tourism.

참고자료

· 없음