피부미용이 관광객의 만족도와 재방문에 미치는 영향 − 일본인 여성 관광객을 중심으로 − (The Influence of Skin Care on Tourist's Satisfaction and Revisit − Focusing on Japanese Women −)

서지정보

· 발행기관 : 한국미용학회
· 수록지 정보 : 한국미용학회지 / 16권 / 3호 / 763 ~ 771페이지
· 저자명 : 구태규, 변정우, 박안나

초록

According to the result of a public-opinion poll, conducted by AC Nielsen, institution for market survey,and intended for men and women of 47 countries, it was indicated that one-third of them spent money, for investing in themselves, on skin care more than on the other things. Skin care, one of the subjects for SIT (Special Interest Tourism), despite one type of higher value-added businesses in developed countries, has missed the possibility of becoming a product for tourism, bound in public health law and interested parties'demands. We hope that resources in Korea could be arranged and utilized, based on abundant and competent power of men; we aim at promoting tourists' revisit, by making them satisfied with a Korean new product on skin care, through investigations and researches on how this product affects Korean tourism. This research investigated the difference of tourist's satisfaction on the use of skin care, targeting Japanese women tourists who visited Korea, by analyzing people who experienced skin care and the others who didn't, in order to know whether skin care is appropriate as a product for tourism in the internationalized world. It revealed: all facilities and related services on skin care could raise tourists'satisfaction and their intention for revisit; people experiencing a skin treatment in korea wanted to revisit Korean and experience it again. The Korean tourism will have another chance for further development, if skin care is able to be specialized in promoting tourists' satisfaction and their intention for revisit.

영어초록

According to the result of a public-opinion poll, conducted by AC Nielsen, institution for market survey,and intended for men and women of 47 countries, it was indicated that one-third of them spent money, for investing in themselves, on skin care more than on the other things. Skin care, one of the subjects for SIT (Special Interest Tourism), despite one type of higher value-added businesses in developed countries, has missed the possibility of becoming a product for tourism, bound in public health law and interested parties'demands. We hope that resources in Korea could be arranged and utilized, based on abundant and competent power of men; we aim at promoting tourists' revisit, by making them satisfied with a Korean new product on skin care, through investigations and researches on how this product affects Korean tourism. This research investigated the difference of tourist's satisfaction on the use of skin care, targeting Japanese women tourists who visited Korea, by analyzing people who experienced skin care and the others who didn't, in order to know whether skin care is appropriate as a product for tourism in the internationalized world. It revealed: all facilities and related services on skin care could raise tourists'satisfaction and their intention for revisit; people experiencing a skin treatment in korea wanted to revisit Korean and experience it again. The Korean tourism will have another chance for further development, if skin care is able to be specialized in promoting tourists' satisfaction and their intention for revisit.

참고자료

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